Here's a real-life example of this principle (a rather disturbing one).

It's a well known fact that if a burglar can see into your house, they are much more likely to rob you than if they can't. Why?

Because by seeing into your house, burglar has already 'owned' it psychologically.

If a burglar can't see into your house, you are much less likely to be robbed (you can't psychologically 'own' what you can't see).

Here's another interesting fact. If your house has been burgled, there's a very high probability that same burglar will return - 6 or 8 weeks later. Why?

Again, it's same principle. The burglar has seen inside of your house - and has psychologically 'owned' it.

It's because of this same principle that car salesmen try and get potential customers to sit in new car. Once you've smelt inside of that new car, you're much more likely to buy it. You've imagined owning it.

So give your visitors a free download of one or two chapters of your E-Book, or a free trial period of your service. Let them imagine what it would be like to own it.

Good luck.

------------------------------------ Hamoon Arbabi Find more about Making money on Internet, Online business opportunities, Marketing tactics, Free services, Free tools and... In http://homebusiness.nexuswebs.net

With low startup costs for a virtual business, you can keep trying different forms of business or different marketing methods over internet without losing a fortune on your efforts. You can ‘lose little’ over many unsuccessful endeavors, but ‘win big’ on few business models which you get right.

Perhaps most attractive aspect of an online business is ability to automate it and let it generate income on its own. This is largely possible due to software to automate business process, like shopping cart software and email autoresponder software. Thus, Drop Ship businesses can run 24/7 without you being present physically to run it. Imagine having freedom to do whatever you want without being an ‘employee’ for your business! All you need to do is to get basics of business up and running, like website design and product catalogue. After which, you consistently market your website over internet to get a recurring volume of traffic to your website. This will bring you recurring sales and allow you to make a decent living over internet. You can repeat this process again and again with other markets of your choice. In long run, this will bring you multiple streams of income. Online Drop Ship businesses are thus strong examples of assets that generate passive income.

In conclusion, e-commerce industry is still very promising despite dot-com bust a few years back. With introduction of Drop Shipping, hassles of conducting a retail business over internet have been dramatically reduced. As industry is still relatively young, entrepreneurs should get in e-commerce game early to establish themselves as strong market players of future.

*You are welcome to reprint this article as long as you include Author’s resource box with article and entire article remains unchanged.

Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you’ll ever need to know about setting up a Drop Ship Business and marketing it. Click here: http://www.dropshipperscentral.com