Why are so many, making so little?

Written by jim Peters


Continued from page 1

YES, there are many advantages and conveniences to working online, though proper work ethic still needs to be maintained! There are no MAGIC FORMULAS! There is no SECRET! Instant SUCCESS! is 1 in a billion.

Hear is what those successful on-line marketers are doing.

They have a viable PRODUCT andrepparttar business structure in place to accept orders and deliver that product.

Do you recognize that? Just like any other business right?

They have a reputation of honesty and integrity. Their product is something in demand or a demand can be created. They make themselves approachable for customers by making their Company name, address, phone number, e-mail address and all other pertinent information available to any and all that want it.

They don't try to trick customers into their websites. They userepparttar 108916 same ethical methods that are used in any conventional successful business.

They have put inrepparttar 108917 work involved to make their business VISIBLE torepparttar 108918 internet community. They have an easily navigable website that makes purchasing as easy and pain less as possible.

Their site is not cluttered with banners and buttons that makerepparttar 108919 load time like a wait atrepparttar 108920 DMV. They don't hide their product behind 50k of clutter. They letrepparttar 108921 customer know up front what they have for sale. They have a Q&A page to answer as many ofrepparttar 108922 customers questions as possible. They make checking out as easy, secure and convenient asrepparttar 108923 current technology will allow.

Driving traffic to a website that is overly slow in loading, cluttered, screaming in neon colors or blastingrepparttar 108924 current rap music, is like taking a bus load of professional gamblers to church bingo game. They won't stay long.

Marketing their site is what takes up 90% ofrepparttar 108925 successful on-line merchants time.

Marketing a website can be a very tricky business. Success depends on a great deal of variables. The end result of your marketing efforts should be to drive an unending stream of traffic to your website.

Marketing takes on a number of different forms.

1. Creating a user friendly environment, as discussed above.

2. Configuring your site to be user friendly in all browser environments.

3. Placingrepparttar 108926 proper META Tags for optimum search engine placement.

4. Ongoing and timely submission to those search engines.

5. Placing advertising inrepparttar 108927 appropriate places aroundrepparttar 108928 Internet.

6. Banner design for banner swaps.

7. Designing a vehicle for maintaining contact with your site visitors and customers.

8. Establishing a method of tracking your site visitors.

How they accessed your site How long did they stay What browser did they use What plugins did they have 9. Establishing ongoing relationships with other websites.

10. Follow-up all e-mail, form submissions and input from site visitors within 24 hours.

11. GIVING VISITORS A REASON TO VISIT YOUR SITE!

15. And that could be repeated on into infinity!!!

The how's, why's, and what's, on doing all ofrepparttar 108929 above will be found inrepparttar 108930 Opportunity Update International business and marketing review. You may already be a subscriber to this innovative and progressive publication. If not I urge you to subscribe TODAY.

Also, do you have a program with a down line or upline? What better way to offer them help with their program than sending them torepparttar 108931 subscription site for their own subscription.

Or consider offering your site visitorsrepparttar 108932 opportunity to subscribe torepparttar 108933 Opportunity Update directly from your website.

"Your Success Is Our Success"

jbp

[ jim Peters is Manager of NSI "SOLUTIONS". NSI specializes in custom website design,promotion, maintenance, domain registration ,site hosting ,site and graphic design, as well as e-commerce packages for small to medium sized companies. In other words "SOLUTIONS".]


Stepping Stones

Written by Bob Osgoodby


Continued from page 1

Next onrepparttar agenda is an easy way for your prospects to purchase your product. If you don't accept credit cards you are missing impulse sales. If someone is ready to buy, and you make them jump through hoops to purchase,repparttar 108915 odds are they won't. If you give them time to "cool off" they will most likely look elsewhere.

It is not that difficult to obtain a merchant account. Anyone who is selling a product or a service, who doesn't have one is simply wasting their time. If someone has to send you a check or money order, byrepparttar 108916 time they get around to doing it, their impulse to purchase may very well be gone.

Do you have a personal presence onrepparttar 108917 web? If not, you are losing business. You don't have to give them your life history, but your picture and way to contact you goes a long way.

Do you need a toll free number. I always felt this was important, but have lately changed my thinking. A toll free number will generate a lot "tire kickers" but not too many sales. If someone won't "drop a dime" to find out about your offer, they are most likely not serious. We took out our toll free number and two things happened -repparttar 108918 number of calls we received went down. But,repparttar 108919 number of sales we made went up - go figure.

These are just a few ofrepparttar 108920 stepping stones needed to reach your goal. While there are many others, if you provide these steps for your prospects, you will most likely meet your goals. If you don't, you will quickly lose heart and wonder why you are not getting any business.

Bob has been publishing online since 1996. All the "tricks of the trade" are contained in his latest E-book. Learn how to avoid being shut down by your ISP for Spamming, and where to find "E-mail friendly ISP's. Learn which software packages are available to easily manage and distribute your email. For more information - http://www.adv-marketing.com/business/handbook.htm


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