(2). The shareholder base: In order for a company be listed on NASDAQ Small-Cap market or OTC Bulletin Board it must have a specified number of shareholders to qualify for listing.

(2A). Improper due diligence: Prior to purchasing a shell private company along with consultant that they retain to assist them in Reverse merger should do a complete review of shareholder list. some of those shareholder may have excessive number of shares and true beneficial owner may be shell owner or consultant himself, there are a lot of smooth talking wolves posing as consultant who are operating in conjunction with shell owner.

Solution: First run consultant’s named and his previous employer through google and see if he has been convicted of any securities related crimes and has been barred from participating in any stock related transactions. Second write regulator and request that consultants be required to have a website with their name on it, most of this unscrupulous character operate in a stealth manner so that regulators can’t detect their activities.

Petition Securities and Exchange commission requesting a reduction in number of shareholders require for listing, and if a shell has too many shares outstanding don’t buy it!

(3), Market Makers: Market makers in OTC Bulletin Board Securities are permitted to maintain a short position in securities that they are acting as market makers, but what some trader do is they register for a stock and go out sell stock on bid (the price other market makers are willing to pay) and immediately cease to make a market in stock and keep short position.

Technically when a trader does this, he is circumventing intent of rule which allows market makers to short a stock in his role as a market maker.

Solution: Require traders to remain acting as market makers until they purchase stock back, also regulators must make clearing agent to enforce rules concerning delivery of securities on settlement or execute a buy in (buy stock back and charge seller) if seller fails to deliver stock within prescribed period of time.

I believe that these reforms will go a long way in altering climate for participant in Reverse merger, and in removing vultures prey on unsophisticated business owner from market place.

But until regulators act responsibility is on business owner to perform proper research, if I sound like a crusader maybe that is because industry has been good to me and I hate to see vultures taking it over.

If you are thinking about doing a reverse merger and have questions contact us at: www.genesiscorporateadvisors.com

Email: josephquinones@genesiscorporateadvisors.com

This is based on sales person selling themselves prior to selling a product, service or business brand.

Most of your mature team should fit into this bracket, but they will require on-going training sessions on selling, product knowledge and consumer care trends.

Super Customer Service

Super customer service is provided by your top performers. Super customer service occurs when customers perceive they are receiving service that is above and beyond what they are expecting. The customers receive acts of spontaneous kindness that delight them. As a result, they become advocates for your business, promoting your business by telling others about your awesome service.

The formula for success is: Expectation + 1

The bad news is that you cannot put this type of service standard into your company policy, if you do, it won’t be spontaneous. What you must do is ensure that team members are empowered to provide super customer service and are recognized by management when they do.

A recent example I came across of Super Customer Service was at an international airport. A family of travelers had flown with British Airways on a long haul flight and had passed through customs with a large amount of luggage. They were struggling to a rental car when they were stopped by two British Airways flight attendants in parking area. The employees dropped everything and grabbed family’s luggage and helped them to their rental car. Now that’s Super Service, it was spontaneous - even after sales package had been completed by airline.

Introducing Awesome Customer Service into Your Business

You have recognized that not everyone is going to be awesome and that a business is judged on performance level of its lowest performer.

You need to accept that in a successful team you will have team members who will be at different skill levels when it comes to providing service.

Some team members will need a precise training programme to provide them with a script. It may appear synthetic, but given time, and training, they will move to level two.

More mature and culturally aware team members will, given product knowledge, and skills training, will be able to provide genuine customer service using open conversations.

Finally, for those top flyers, have an empowerment policy that allows them to create a raving fans policy for your business.

There are a few businesses that only need to concentrate on one level. Successful businesses understand that they need a three tier system to grow awesome salespeople who will, in turn, grow their business by creating customer advocates for business.