Why Your Website's Sales Are NOT Where You Want Them to Be

Written by Raynay Valles


Continued from page 1

SCENARIO 2 You ranrepparttar same ad in two different ezines. You paidrepparttar 121356 same price for each ad. Ezine A sent you 1000 visitors. Ezine B sent you 250 visitors. Which ad should you rerun? Which ezine would cause you to look for similar ezines?

Pause for a second and give your answer.

Did you say "Ezine A sent more traffic, so place another ad in Ezine A and find more like it"? Or, did you noticerepparttar 121357 missing piece of information? That piece of information is: How did each ad perform?

Suppose Ezine A sent 1000 visitors and you got 1 sale. Ezine B sent 250 visitors and you got 5 sales. NOW which ad would you rerun? NOW which ezine would you try to find similar ezines?

You might say it's not fair I didn't give you allrepparttar 121358 information in each scenario. You're right, it wasn't fair, but it was accurate. Similar scenarios happen everyday in real life, leading webmasters to make poor decisions which keep their sales low.

The reason you're not selling more is you don't have "the right information". You getrepparttar 121359 right information by askingrepparttar 121360 right questions and applying useful technology.

As you saw in both scenarios, when you had "some information", it was easy to make a wasteful and ineffective decision. Withrepparttar 121361 right information, you can make decisions that positively impact on your bottom line.



Raynay Valles is an online marketer who turns non-performing websites into websites that sell. Email her now at mailto:rvalles@jawdrop.com or visit http://www.jawdrop.com


Before You Quit, Recommit

Written by David Goldin


Continued from page 1

4. Are you providing payment options? This one is easy. You may be bringing inrepparttar leads, but no one is buying. Why? It's often your payment options. If you only accept PayPal or snail mail orders your doomed onrepparttar 121355 Internet. The fact is that 95% of online buyers will use a credit card to make an online purchase. If you are not accepting this form of payment, it's time you did.

Many business owners resistrepparttar 121356 credit card avenue because they thinkrepparttar 121357 process to a merchant account will be long, tedious, or frustrating. These days that is just not so. Accepting credit cards has never been easier andrepparttar 121358 process is quick and painless. The best part is that your business will propel itself torepparttar 121359 next level of profits and your website will suddenly go from amateur to professional in status!

5. Is your message clear? Are you marketing messages clear? Do they make sense to what you are selling? Willrepparttar 121360 reader understand within 2 seconds what you are offering? Although every ad must include a certain level of sales psychology, keep in mind that today's consumer is smart and busy. Make sure your message is clear or your one click away fromrepparttar 121361 trash bin.

6. Are you over-hyped? This has been taught over and over again, yet email boxes aroundrepparttar 121362 globe are cluttered with hype. Hype does one thing and one thing only, it irritates. It tellsrepparttar 121363 consumer they are too stupid to "get your product". Speak intelligently to your target buyers. Answerrepparttar 121364 only question they care about; "what's in it for them?"

7. Are you following through? Lastly, follow through. Allrepparttar 121365 leads inrepparttar 121366 world won't do you a bit of good if your follow through slacks off. Remember that you have put in hours of hard work for those leads. Follow through with each one and put yourself in front of your buyer to explainrepparttar 121367 benefits and answer questions. Great follow through techniques equal increased sales.

Marketing campaigns take time to work and patience to tweak. All too many business owners throw their business away without giving it time to mature. Allow each process in your promotional strategy to "grow up" and allow yourselfrepparttar 121368 patience to let it evolve. In time, you will notice remarkable gains and valuable lessons that can be utilized time and time again.

David is one of the founders of AmeriMerchant.net, a leading credit card processing company that allows businesses of any type to accept credit cards for their business. Visit today to take the next step in your business success at http://www.Amerimerchant.net


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