SCENARIO 2 You ran same ad in two different ezines. You paid same price for each ad. Ezine A sent you 1000 visitors. Ezine B sent you 250 visitors. Which ad should you rerun? Which ezine would cause you to look for similar ezines?

Pause for a second and give your answer.

Did you say "Ezine A sent more traffic, so place another ad in Ezine A and find more like it"? Or, did you notice missing piece of information? That piece of information is: How did each ad perform?

Suppose Ezine A sent 1000 visitors and you got 1 sale. Ezine B sent 250 visitors and you got 5 sales. NOW which ad would you rerun? NOW which ezine would you try to find similar ezines?

You might say it's not fair I didn't give you all information in each scenario. You're right, it wasn't fair, but it was accurate. Similar scenarios happen everyday in real life, leading webmasters to make poor decisions which keep their sales low.

The reason you're not selling more is you don't have "the right information". You get right information by asking right questions and applying useful technology.

As you saw in both scenarios, when you had "some information", it was easy to make a wasteful and ineffective decision. With right information, you can make decisions that positively impact on your bottom line.

4. Are you providing payment options? This one is easy. You may be bringing in leads, but no one is buying. Why? It's often your payment options. If you only accept PayPal or snail mail orders your doomed on Internet. The fact is that 95% of online buyers will use a credit card to make an online purchase. If you are not accepting this form of payment, it's time you did.

Many business owners resist credit card avenue because they think process to a merchant account will be long, tedious, or frustrating. These days that is just not so. Accepting credit cards has never been easier and process is quick and painless. The best part is that your business will propel itself to next level of profits and your website will suddenly go from amateur to professional in status!

5. Is your message clear? Are you marketing messages clear? Do they make sense to what you are selling? Will reader understand within 2 seconds what you are offering? Although every ad must include a certain level of sales psychology, keep in mind that today's consumer is smart and busy. Make sure your message is clear or your one click away from trash bin.

6. Are you over-hyped? This has been taught over and over again, yet email boxes around globe are cluttered with hype. Hype does one thing and one thing only, it irritates. It tells consumer they are too stupid to "get your product". Speak intelligently to your target buyers. Answer only question they care about; "what's in it for them?"

7. Are you following through? Lastly, follow through. All leads in world won't do you a bit of good if your follow through slacks off. Remember that you have put in hours of hard work for those leads. Follow through with each one and put yourself in front of your buyer to explain benefits and answer questions. Great follow through techniques equal increased sales.

Marketing campaigns take time to work and patience to tweak. All too many business owners throw their business away without giving it time to mature. Allow each process in your promotional strategy to "grow up" and allow yourself patience to let it evolve. In time, you will notice remarkable gains and valuable lessons that can be utilized time and time again.