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A website that talked about "small business web copy" might have been what you were looking for, but if you didn't know that "web copy" is just another term for "website content," you'd have hit "back" button. You’d keep hitting "back" button until you arrived at a page that had that keyword in page title, page headings, and in first few lines of body, maybe in boldface to make it easier to find.
Of course, if you arrived at page via a link from another website, you weren't looking for a search engine keyword. You were just looking (hoping) for something that had to do with what made you click on link in first place. If page title and first page heading resembled text of link you had clicked on, you'd feel like you had found what you were looking for--no worries about this being one of those pages that changed after other site started linking to it.
But if link promised no. 72 monkey wrenches, you'd feel let down if it brought you to homepage of a hardware store. Experience tells you store might have stopped selling no. 72 monkey wrenches long ago and never bothered updating its inbound links. Experience also tells you that even if site does have what you're looking for, it may be more trouble than it's worth to find it. Why search through a website when search results from entire world wide web are just a click of "back" button away?
Thanks to "back" button, on web, no one has to feel let down for long. Except advertisers who let visitors down.
Joel Walsh is a website copywriter at UpMarket Content, a website content provider for small and medium-sized businesses. He has written as a staff writer for books published by Barnes & Nobles and St. Martin’s Press, as well as numerous online publications. Website: http://upmarketcontent.com