Why Your Online Advertising Traffic Leaves as Soon as It Arrives

Written by Joel Walsh

Continued from page 1

A website that talked about "small business web copy" might have been what you were looking for, but if you didn't know that "web copy" is just another term for "website content," you'd have hitrepparttar "back" button. You’d keep hittingrepparttar 136989 "back" button until you arrived at a page that had that keyword inrepparttar 136990 page title, page headings, and inrepparttar 136991 first few lines ofrepparttar 136992 body, maybe in boldface to make it easier to find.

Of course, if you arrived atrepparttar 136993 page via a link from another website, you weren't looking for a search engine keyword. You were just looking (hoping) for something that had to do with what made you click onrepparttar 136994 link inrepparttar 136995 first place. Ifrepparttar 136996 page title andrepparttar 136997 first page heading resembledrepparttar 136998 text ofrepparttar 136999 link you had clicked on, you'd feel like you had found what you were looking for--no worries about this being one of those pages that changed afterrepparttar 137000 other site started linking to it.

But ifrepparttar 137001 link promised no. 72 monkey wrenches, you'd feel let down if it brought you torepparttar 137002 homepage of a hardware store. Experience tells yourepparttar 137003 store might have stopped selling no. 72 monkey wrenches long ago and never bothered updating its inbound links. Experience also tells you that even ifrepparttar 137004 site does have what you're looking for, it may be more trouble than it's worth to find it. Why search through a website when search results fromrepparttar 137005 entire world wide web are just a click ofrepparttar 137006 "back" button away?

Thanks torepparttar 137007 "back" button, onrepparttar 137008 web, no one has to feel let down for long. Except advertisers who let visitors down.

Joel Walsh is a website copywriter at UpMarket Content, a website content provider for small and medium-sized businesses. He has written as a staff writer for books published by Barnes & Nobles and St. Martin’s Press, as well as numerous online publications. Website: http://upmarketcontent.com

Copywriter Fees Explained

Written by Joel Walsh

Continued from page 1

UpMarket's fees represent exceptional value for top-notch professional copywriting services. The quoted rates of many copywriters often turn out to be deceptively low,oncerepparttar final bill arrives. Yet UpMarket's upfront comprehensive flat fees are competitive even without packing any surprises. Here's how we do it.

Copywriter fees are calculated separately from fees for research, editing, proofreading, and administrative support, which are usually provided by different individuals, not justrepparttar 136988 writers. Virtually unlimited email communication during projects, at no additional cost. Upfront, itemized flat fees, allowing for accurate real-world cost evaluation and control. Reliable access to copywriting services, meaning less time and resources expended on maintaining a pool of copywriters.

You shouldn't worry about paying too much in copywriter fees. Given how important good copy is for making you money, Worry about not paying enough for copywriting services.


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