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1) No clear explanation of what website or business is about. Internet surfers are very impatient and if they can't figure out what site's about in a few seconds, many will simply click away.
2) Forms asking for contact information without telling them what you're going to do with their information. People aren't going to give you their phone number and address, or even email address unless they know that they're only going to get information they want to receive. You have to sell them on value - "What's In It For Me?" - of having you follow up with them. You also have to assure them that you respect and will protect their private data.
People understand that you're asking for their contact information so that you can follow-up. Clearly tell them how you're going to follow-up and why they want you to do this. Explain precisely what benefit is in it for them?
3) No indication of who, or WHAT, is behind site. Your website should have very clear contact information on it. A name, email address, phone number, and if practical a physical address should be on site. Letting people see that there is a real person behind site is what builds that essential trust. A photo on site further builds connection and lets them see that a real, ordinary person runs business.
4) Proof that what site says is true. Your making a statement does not provide proof. Others saying it, does provide some "proof." So you need testimonials and statements from a variety of people verifying and validating all of your assertions. These testimonials should have name, company, city and state, website url, etc. Vague testimonials with only a set of initials merely create suspicion. A testimonial with a photo is even more credible.
5) An understandable explanation of compensation plan. I'm a college graduate with about 20 years of FORMAL schooling. Many of websites that I read leave me totally CLULESS as to how I would get paid and how much. If your explanation or illustrations of your "payment plan" leave people confused, it will also leave them unsure. This is another area where, if company provided website doesn't "cut it," then you need to create you own.
Take another look at how clearly things are explained at: http://www.eliteteammarketing.com/31893/ Study this business model. It was put together by a very brilliant friend from Indonesia. It works so well that she is frequently featured on television, in magazines and newspapers as COUNTRY'S foremost Internet business expert.
After you've looked at company, product or service, and website, then you need to look at your follow-up. This is one of those things that Internet allows you to do easier by allowing you to automate much of it. Autoresponders are my favorite tool there, although not only one.
You also need to incorporate email, chat, an interactive website, and YES even using phone. Do all of these things right and your business is guaranteed to succeed. Do many of these things wrong, and it's guaranteed to fail.
Use tips in this article as a checklist - today. Just do a point-by-point review. It's critical to your business survival! For some, it will clearly show why your network marketing efforts are failing!
Willie Crawford has been teaching others how to build successful on-line businesses since late 1996. Frequently featured in radio, magazine and newspaper articles and interviews, Willie shares exclusive recordings from tele-seminars and brainstorming sessions, useful ebooks, software, and reprint rights at his exclusive membership site. Visit: http://TheRealSecrets.com