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1.) Write from your prospects point of you. Keep
*I's* to a minimum and use plenty of *you's*.
2.) Use powerful words in your headlines, such as *Discover*, *Breakthrough*, *The Truth About*, *Amazing*, *New*, *Money*, *Magic* and *Proven* to name a few. Even
old *How To* keeps on working.
3.) Avoid over hyping. Claiming to have secrets that will make people rich almost overnight loses credibility.
4.) Experiment with your ad headlines. I tripled
response to an ad by changing just a few words, from *Frustrated With Your Online Earnings?* to *Are You Frustrated With The Money You've Been Making?*.
5.) Use simple, everyday words to make your points. Don't say, *Use average language to be understood properly*.
6.) Keep your paragraphs short (2-4 sentences) and your sentences brief. Instead of, *Receive everything you need in your mailbox in a few moments*, say, *Get it all right now*.
7.) Stress
benefits, not
features. Instead of *This product comes with a money-back guarantee*, say, *Think of all
time, energy and money you`ll save with this lifetime guarantee*.
8.) On your sales page, state
problem, stir up
problem and then solve
problem.
9.) Use *bullets* to list your benefits. Many visitors will read your sales page only after a quick scan of your headlines and bullets.
10.) Motivate action by using action verbs throughout your copy, such as *unleash, explode, break, pull, punch and spread*, to name a few. This helps
reader get in
frame of mind for taking action. Then close with an action statement. Instead of *Build bigger profits*, say *Make more money now*.
11.) Visit
web sites of known Internet Experts, subscribe to their newsletters and study, study, study.
There's no doubt that learning to write great copy will have an immediate, positive impact on every marketing method you use. And
good news is that it is definitely learn- able.
So, what was *The Champ`s* answer to me and how can you use it to improve your internet results? I think it's clear. He said, "Your friend isn't looking for recreation. He wants to become a serious player."
A month later, he had indeed become a serious player. No, he didn't get better than
Champ, but he gave him a run for his money nearly every time … even beating him once in a while.
So, if you've been taking a marketing pounding, learn from
copywriting champs. And keep on playing.

Joshua Rose is webmaster at The Internet Profit Wizards http://www.internetprofitwizards.com, a site devoted to the three mandatory skills necessary for internet success: Copywriting that sells, a thriving ezine and effective Affiliate links. Visit to subscribe to his newsletter and get free e-books. Or, send a blank email to: mailto:webwizards@freeautobot.com