Jim Peterson, President of The Concrete Network (a website that specializes in residential concrete information and marketing for contractors), suggests these tips for selling to your current customers:

- Continuously let your customers know of services you offer. Sometimes even a regular customer won’t know you are also capable of doing something else for them.

- Drop all your customer email addresses into a “group” list. Once every month or two send them an email with something interesting and include a note about services you offer.

- If you don’t already do so, offer complementary products and/or services that are natural companion purchases for your customer. By offering one stop shopping for your customer, you will be providing a valuable service.

Lastly, always remember that out of sight is out of mind. So make sure you are constantly putting your services in front of existing clients through your email distribution list, and you’ll continue to sell.

How do you start? Just write an outline about your topic, and then fill it in with stories, tips, hints, and facts. Proof read it, and then publish it on your web site, or give it away as a promotional item.

At Web Builder Express, we wrote a free 15 page guide that we give to our visitors / potential customers in exchange for their e-mail address. It took us about 15 hours to write our book. It provides our visitor with useful information, which builds our credibility.

So go ahead and give it a try. Set aside a few hours a week. Make your book a reality!