In order to compete in a local to a global market, you have to be available to it. Having a professionally designed website gives your business an edge, saves time, reduces operating costs and improves your image. You can increase your sales by being able to complete transactions online, anytime. Whether you are a large corporation, or an individual who simply wants to have a personal space on internet, your site can serve as an informational tool you can refer your customers or interested parties to.

And of course, following web standards should not be forgotten since it can help your site to be search engine friendly, reduce bandwidth, etc... In addition, it is very important to focus on usability of your web site. The usability of your web site will put everything in perspective.

Likewise it is imperative to create designs that won’t get in your way to make that sale. There are certain designs that get in way of visitors and keep them from purchasing from you. These designs serves are presentations of product and services you offer. However, some of designing techniques used can really get in way of customers take for example splash pages, FlashSplash pages, animations, and then lack of focal point on page, too much text, too many pictures and many more. These designs instead of helping simply destructs your visitors from doing what they are suppose to be doing in your site and that is to purchase-its like holding back your visitors from signing contract just because you are not yet through with your presentation. Limit use of designing techniques and if possible keep your designs simple and direct. And another thing, refrain from using confusing links and if possible use simple words to instruct visitors on what to click next, in other word KEEP IT SIMPLE STUPID.

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