Continued from page 1
After we hung up, I thought to myself: they could have milked me for another couple hundred bucks (like many other mechanics would have). I wouldn't have known
difference.
Just after lunch,
phone rang again. "All done Mr. Chapuis,"
rep said. I was expecting
car at 5:00. It was ready four hours early.
After
rental car agency drove me back to
dealership, I noticed a conspicuously shiny vehicle backed into a parking space. It looked just like mine would if it were for sale on
lot. Upon further inspection, I saw that
floors were clean, too - spotless almost. Couldn't be my car.
"I hope you don't mind we cleaned your car up a bit," I was told when paying inside.
"Huh?"
I looked behind me for cameras or
ghost of Alan Fundt. I walked outside, a bit stunned by what had transpired.
Before pulling away in my new-looking, smooth-driving car, I noticed
service light hadn't been turned off. I went back in just as
shop was closing. I found a man in a sharp suit who looked a sales manager, or at
very least, like someone who has never had to scrub grease off their hands. A few seconds later, he had popped open
hood, removed some covers, fidgeted with some buttons and wires, and then merrily sent me on my way.
I can hear you asking: "OK, Joe, what in
world does this story have to do with internet business?"
Everything. The internet is no different from
"real world". Just faster.
Here are a few questions you need to be asking yourself about your business and online activities:
Is your organization trained to respond to inquiries in a timely and professional manner? Are you catering to
customer's wants and needs? Are you showing an appreciation for your customer's business? Are you greeting and responding to people by name? Are you going out of your way to solve problems? Are your services saving customers time instead of wasting it? Are you offering solutions? Are you instilling a sense of trust? Are you delivering what you promise, on time? Are you delivering MORE than you promise? Do your customers leave feeling they received good value for their money? Are your customers consistently coming back for more? Are your customers so thrilled with your service that they're doing
best advertising for you, for free?
Bottom Line: If you're not answering "yes" to all of these questions, you're losing money.
I may or may not go back for something as simple as an oil change. But, where am I going to go for a brake job or tune-up? Better yet, where do you think I'm going to buy my next Ford, um... I mean, Volvo?
Wishing you much online success...

Joe Chapuis is a self-employed internet business consultant and online publisher who swears he'll never work for someone else again. His free report: The 10 Commandments of Online Success™ and free email newsletter will show you how to get "amazing results online, fast." Subscribe Here » » » http://RequiredReading.com