The result is free, targeted visitors over a long period of time. These visitors are hot prospects, because they are already interested in your business or offer...

Now that’s kind of traffic you want! That’s kind of traffic that will result in sales!

And that’s still not all you will gain from writing and publishing articles. Did you realize it will considerably improve your web sites’ search engine rankings as well?

See, search engines constantly scan (they call it "spider") Internet looking for new content to keep their listings updated. They scan high-traffic, very popular web sites more often than sites with little traffic. As article directory sites are such high-traffic and popular sites, search engines will pick up links to YOUR web site so much faster. Because at bottom of each article you add a "resource box", which of course contains a link back to your web site!

Let me ask you one more question...

How many times have you been told that you need to buy some expensive software product or hire a specialized company to get your web site even submitted to those same search engines? Plenty of times, I’ll bet!

Write a new article regularly, get it published online (in as many article directories as you can), and let search engines find YOU instead. It will happen, automatically.

By now I hope you begin to realize huge benefits publishing online has, and what it could mean for your business.

Give it a try, you won’t regret it.

Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE

This is a clever trick that so many people overlook. Put a response form on every page of your website offering a newsletter or other freebie. This will increase number of email addresses you capture exponentially.

Why? When search engines index pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing boat, not to mention thousands of visitors who bypass your homepage.

Wise Way #5 - CONTESTS

Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.

You need to be aware that not all people who sign up for your contest are good prospects. Many are just contest "junkies" -- people who are only looking for freebies and have no intention of buying a product or service.

Warning to Wise: If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you`re not violating any contest laws.

Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS

Most people give their website link when they place soloads, ezine ads, or other marketing messages. To be one step ahead of game in collecting email addresses, list your autoresponder address instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.

Wise Way #7 - JUST ASK

If you`re chatting with a prospect on phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).

Okay, you know what you want...you know what you need. It`s time for you to set your traps and capture those email addresses.