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In body copy, I follow up with a quick explanation of info marketing and then list great benefits that it offers. And then I list my web site address where they can get more info.

Remember, that a postcard is similar to a classified ad in that you can’t use it to directly sell your product. There simply isn’t enough room on a postcard to do a complete sales pitch.

You use it as first step in a two-step selling process. The postcard is only for generating sales inquiries.

You then follow up by directing prospect to your website where they can find full details and benefits of your product.

Or you can ask prospect to send you an email and then reply with your sales letter.

Once you’ve captured their email address, you can follow up multiple times.

You can format your postcard in a word processing program. I use Microsoft Word and its Envelopes and Labels command to set file up to print correctly.

Here’s a tip that Ron LeGrand, author of Information Marketing Boot Camp, passed on to me.

Go to your local post office and buy their pre-stamped postcards. You just run sheets through your printer, separate, attach address labels and mail!

And, best of all, you’ll only spend a handful of change per postcard.

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz - http://www.dc-infobiz.com Visit his website and get the FREE E-BOOK "Marketing Secrets Of The Ages" ($19 value) You can sell this book to customers and keep 100% of profits. http://www.dc-infobiz.com

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