Why You Should Care About Internet Marketing

Written by Hillary Stone

Continued from page 1

The Benefits of Search Engine Marketing

Acquire Qualified Visitors
The greatest benefit to SEM is thatrepparttar people you reach arerepparttar 142164 ones you want, andrepparttar 142165 ones who want you, because they are searching for exactly what you sell. SEM hasrepparttar 142166 advantage that it delivers exactlyrepparttar 142167 informationrepparttar 142168 searcher is looking for atrepparttar 142169 time that they need it. As opposed to television viewers who are watching for entertainment purposes, Internet users, and searchers in particular, are searching with a purpose—they wantrepparttar 142170 information.

Enlarge Your Audience
In addition to bringing highly qualified visitors to your site, SEM exposes you to a much larger audience. Not only isrepparttar 142171 number of people online increasing butrepparttar 142172 number of people searching and buying online is also growing, dramatically. Approximately 140 million inrepparttar 142173 U.S. have Internet in their homes and those who don't have it at home have access to it at work or in public places like libraries. That's better coverage than you can get through any other advertising medium.

Be Cost Efficient
Becauserepparttar 142174 visitors you are bringing to your site are qualified, you're not wasting marketing money on people who don't matter to you. In addition, Piper Jaffrey reports that search engine marketing isrepparttar 142175 most cost effective Internet marketing technique available. At only $.45/lead, it far outweighs banner ads at $2.00/lead and direct mail at an astonishing $9.94/lead. Not only is searchrepparttar 142176 most cost effective technique, but it's alsorepparttar 142177 most profitable. According to PricewaterhouseCoopers, keyword search dominates any other category (including rich media and display ads/banners), producing approximately 41% of U.S. Internet revenue for 2004.

Measure Your Results
There is a vast array of technology available, such as Omniture's SiteCatalyst, to help you track exactly what's going on. You can track such things asrepparttar 142178 specific keywords that people are using to reach your site or where visitors are entering and exiting your site. This information is quantifiable and it can be gained immediately. Not many advertising firms can boast measuring and quantifying their results with that level of detail.

Revise Your Campaign (Easily)
Unlike TV commercials or magazine ads, which can both be expensive and time-consuming, especially if they fail, your Internet marketing campaign is quickly and easily revised. You rarely need to start from scratch but instead just need to do something as simple as rewrite a page or two on your website.

If you haven't jumped onrepparttar 142179 Internet marketing bandwagon, it's about time you do or you'll soon find you've been left inrepparttar 142180 dust. Go beyond your traditional advertising firm and consult one who can offer you Internet marketing techniques with proven, measurable results.

Hillary is a web content specialist for 10x Marketing- More Visitors. More Buyers. More Revenue.

The Secrets of…

Written by Lil Waldner

Continued from page 1

If everybody doesrepparttar same!

Have you ever thought what happens, if everybody doesrepparttar 142114 same, if thousands userepparttar 142115 same methods in order to get a top ranking in a certain category? Only a few of thousands will make it torepparttar 142116 top, even if everybody usesrepparttar 142117 same tricks. It’s by random to get torepparttar 142118 top, apart fromrepparttar 142119 right methods, dedicated work and persistence.

Open hints

The internet is full of free accessible hints about search engine optimization. A lot of stuff is spread out what has to be done in order to get high link popularity, high Page Rank and traffic torepparttar 142120 website. Let’s have a look to some credible sources! The Member Area of Srub The Web offers an Optimization Overview and a downloadable Search Engine Secrets Report. A link atrepparttar 142121 website of linkpopularity.com leads to a free link pop guide that shows how to increaserepparttar 142122 link popularity. At last, but not at least: The google page www.google.com/webmasters let’s peep throughrepparttar 142123 curtain.

A world without secrets?

If there were no secrets, people would figure out secrets. People needrepparttar 142124 excitement about secrets. Readers who enjoy huntingrepparttar 142125 secrets may dive inrepparttar 142126 thriller “The Da Vinci Code” byrepparttar 142127 famous author Dan Brown. Enjoyrepparttar 142128 secrets of…

Related websites are: http://affiliatechain.com and http://www.store-owner.com/owner/lwmall

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked for public entities as well as for private companies. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues.

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