Watch Out for Contradictory Messages

Maintain a consistency of message from one articles to next, that is also in synch with your website personality. If your article promises a mother lode of answers, make certain they can be easily found, once a reader visits your website. Confusing navigation or a sour note can quickly undo whatever good your article accomplished.

Recycle Your Articles to Work Harder

Posting your articles online is just start. Even before you've written them, plan off-line ways to recycle that same information. When I write articles for clients, I encourage them to use it in as many ways as possible. Don't neglect your customers who aren't Internet savvy.

Re-package Articles Multiple Ways - Send to local publications as press releases or PR - Submit to trade journals - Create handouts to be provided at your store or with services - Collect them into handouts or flyers to sell or give away - Reformat them as hints, booklets, tutorials - Incorporate them into speeches or classes

Monitor Results

A strategy only makes sense if you also keep track of what's working. How many websites actually publish your article and link back to yours? (That's easy to determine. Conduct a Google or Yahoo query with your article title in quotes. Continue to log where it appears for several months after posting.)

Spelling out an article promotion strategy makes your Internet and traditional promotions work smoothly together. And it assures that needs of both search spiders and readers will be satisfied. The right time for planning is before starting to write any articles. I can help you with that. http://www.promotewitharticles.com/consult.html

Your carefully-crafted strategy assures that a steady flow of articles supports your multiple business goals. Best of all, you don't have to wait long to see people and search engines responding to what you've written. That's bound to pay off, and keep paying off... (c) Lynella Grant, 2005

Part 1 includes writing multiple articles and meshing online and offline marketing methods. Part 1 of 2, http://www.promotewitharticles.com/strategy100.html

5. Be prepared – If you are creating your campaign to build up traffic, can you scale up quickly and add more bandwidth if your campaign is effective. If you are using multiple methods and multiple products in your campaign, traffic can spike or surge unexpectedly. Do you have email capacity to handle requests for more information? Is your site copy updated with FAQ’s to answer some of most common questions that you will receive? Do you have a reliable shopping cart application to handle orders around clock? These are just a few of items that are necessary for you to take advantage of resulting traffic and orders that you will get from a successful campaign.

6. Collect contact information – always have a way to collect contact information from each prospect that you gain. You can require a valid email address, for example, before a customer can receive a free item. This method is increasingly popular among internet marketers because it’s a great way to build up your mailing list and it’s an opt-in list. You can also reuse list over and over again as you create new products or create subsequent editions of existing products. It’s a way to get more money from same subscription base without investing same amount of marketing money each time.

These are just a few tools and strategies that you deploy to create your own viral marketing campaign.