Jodi Plum from Usborne Books ( www.ubah.com/T0639 ) says " I send out a monthly newsletter/email, plus will send an occasional special as well. Plus I send a monthly reminder for my website drawing to my customers & everyone who had previously entered drawing. "

- Build a connection with future & current customers

Of course you do this by offering them unique specials, and being first to know about new products. You are building that connection when you invite them to your parties.

Aurelia, who is involved in 2 direct sales companies which can be found at Real Life Solutions ( http://www.reallifesolutions.net ), says:

"[My] newsletter brings many more visitors to site and offers me chance to share new products and specials with my customers and potential customers. It also lets visitors get to know me."

Keep in mind this article is just to explain WHY part of a newsletter. There's other factors that determin your success with a newsletter such as format you use, how large your list is, and how responsive your subscribers are to your offers. If you haven't started your newsletter yet, do so now!

What is scorecarding? A scorecard is a way of charting all of metrics you've gathered, to where it's easy to present information to your client, your marketing department, management, or simply as a more efficient way of keeping track of your data.

How do you begin with scorecarding? Would you like to see samples of scorecards?

Introducing . . .

Search Engine Effectiveness Metrics and Scorecarding . . . By Marshall Sponder

I recently read one of most in-depth and revealing articles I've ever seen on how to measure effectiveness of a search engine marketing campaign. Written by Marshall Sponder (http://www.now-seo.com), a professional search engine marketer who's well-known for his unique and effective ways for measuring traffic and for developing scorecarding in SEO industry, this easy-to-understand article breaks an often complicated topic into straight forward terms.

The article is almost 6,000 words long and is full of graphics and charts, so we've put it into PDF format to make it easy for you to download.

Visit this page to download free PDF article:

http://www.searchengineworkshops.com/articles/e-metrics.html

This article covers all of topics I've mentioned above, and it answers all of questions.

In Conclusion . . .

Before your search engine marketing campaign even begins, you need to start analyzing your log files and measuring your search engine traffic. Traffic analysis is every bit as important as marketing campaign itself.

Download Marshall's PDF article and look at various metrics he's suggested for measuring effectiveness of a search engine marketing campaign. Try his method of scorecarding and see how it works for you.

Become as serious about traffic analysis as you are about search engine optimization, and you'll soon be wallpapering your house with your search engine success stories!

Good luck!