Continued from page 1
Tip # 2
Alternatively, with your broker, identify potential programs NOT on market that may accept your insert.
Tip # 3
Use large, bold type and a strong, simple offer on your
insert. All rules that apply in creating a compelling space ad also apply in creating a compelling insert.
Ask yourself, "What is it, exactly, that I want my prospect to do when they get my insert?" Then put that in your headline.
Tip # 4
Make sure that you are utilizing maximum allowable size of insert.
Tip # 5
Make sure that it is easy to respond (this should go without saying). And use free offers to generate leads.
Tip # 6
Make it clear why your insert is riding along inside package. You need to link your copy into relationship that already exists between company offering PIP and your product or service.
For instance, a Home Depot insert that went to new homeowners said, "You've just moved in..."
Tip # 7
Always have new offers and new creative ready to go. After awhile, if PIP program is a regularly shipped item, people get tired of seeing same old ad. So you need to mix it up once in awhile.
Tip # 8
If you've been successful with one PIP program then test a few more. ______________________________________________________
Here Is a Comprehensive List of PIP Program Managers ______________________________________________________
Leon Henry practically invented package insert business. They still have largest and perhaps most experienced PIP brokers in industry.
Leon Henry, Inc. 200 North Central Avenue Suite 220 Hartsdale, NY 10530-1940 Phone: (914) 285-3456 Fax: (914) 285-3450 E-Mail: firstname.lastname@example.org Web Address: www.leonhenryinc.com
Here are several other PIP management companies.
1. AM/Direct (Peterborough, NH); (603) 924-9262
2. American Marketing Network (New York, NY); (212) 243-8065
3. AMG Global (Redbank, NJ); (732) 741-0585
4. Atrium Marketing Group (Chicago, IL); (312) 733-3383, ext. 36
5. Bernice Bush Co. (Irvine, CA); (949) 752-4210
6. BrightStar Marketing (Lake Bluft, IL); (880) 700-7483
7. D-J Associates (Ridgefield, CT); (203) 431-8777
8. DK Group (Hillsdale, NJ); (201) 358-6100
9. Edith Roman Associates (Pearl River, NY); (845) 620-9000
10. Effective Mailers (Roseville, MI); (248) 588-9880
11. Everyday Media (New York, NY); (212) 481-7300
12. Gage Marketing Services (Minneapolis, MN); (612) 595-3862
13. GTE Directories Direct Delivery (Tampa, FL); (813) 664-5400
14. IDG Communications List Services (Framingham, MA); 1-888-IDG-LIST
15. List Services Corporation (Bethel, CT); (203) 743-2600
16. Media Solutuion Services (Atlanta, GA); (770) 955-3535
17. MKTG Services (Newtown, PA); (215) 968-5020
18. Our Tribe Marketing (New York, NY); (212) 462-0036
19. Pihera Advertising Associates (Lebanon, OH); (513) 932-5649
20. ProForma PrintNet (Marina, CA); (323) 692-9200
21. Right Lane Media (Saint Paul, MN); (877) 412-3200
22. Select Publishing (Madison, WI); (608) 277-5787
23. The American Mailshop (Sioux Falls, SD); (605) 338-4004
24. The Media Organization (Woodbury, NY); (516) 496-2577
25. Tobin Productions (New York, NY); (212) 727-1500
26. VentureDirect Worldwide (New York, NY); (212) 684-4800
27. Vis/Aid Marketing (Inglewood, CA); (310) 399-0696
28. Walter Karl, Inc. (Pearl River, NY); (914) 620-0700
29. Web-Magnets.com (Hot Springs, AR); (501) 627-0817
30. Worldshop (Grand Rapids, MI); (616) 957-0555
Getting Eric's gift from Omaha Steaks reminded me just how powerful a Package Insert Program can be. And package insert programs are just one type of alternative media.
There are many types of alternative media to choose from to reach your target market:
Card Deck Mailing
Supermarket take-one racks
It's wise to work with an experienced broker who understands industry and can help guide you through to successful campaigns.
The broker doesn't cost you anything. The company offering insert media pays broker so you'd be silly not to work with an experienced broker.
Now, if you'll excuse me, I have to get back to eating one of my Omaha steaks!
David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and the Senior Editor of the "Small Business Marketing Best Practices Newsletter." To get your free lifetime subscription visit http://www.MarketingBestPractices.com