Why You Need Outbound Links

Written by Paul Bliss

Continued from page 1

Next, I visit one ofrepparttar 6 sites listed as a resource in Anywhere, USA. I findrepparttar 128249 local address, and it hasrepparttar 128250 same zip code asrepparttar 128251 pizza site I was just at. Now I know how these two sites are related to each other.

Taking into accountrepparttar 128252 fact that this local pizza shop has also linked torepparttar 128253 major pizza chains, asrepparttar 128254 spider, I am lead to believe that this shop has relevancy torepparttar 128255 zip code of Anywhere, USA.

So, asrepparttar 128256 spider returnsrepparttar 128257 information torepparttar 128258 database to be processed inrepparttar 128259 algorithm, it has pre-sorted some search results based onrepparttar 128260 links your site points to.

Another benefit of outbound linking is Geo Targeting, or Local search. There is a lot of speculation that local search isrepparttar 128261 next big trend in Search Marketing. While only time will tell, it won't hurt to have your physical address listed on your website for those who will be embracing local search.

As an experiment, I created a site with a very unique url (to avoidrepparttar 128262 possibility of people finding it by accident), and I made it only 1 page long. The only thingrepparttar 128263 page consisted of were 80+ outbound links to relevant sites inrepparttar 128264 SEO industry, tools, forums and some tutorials. Whenrepparttar 128265 PageRank was first updated forrepparttar 128266 site, it came out ofrepparttar 128267 box with a PR of 3. It has since fallen to a PR of 2 (now that Iíve pointed a few sites to it!).

The whole point of this experiment was to see how outbound links affect your own rankings of your site. I was able to generate a PR of 2 based entirely on linking to authority sites inrepparttar 128268 SEO industry. So, takerepparttar 128269 time to link to some relevant sites,repparttar 128270 big names (if any), and enjoyrepparttar 128271 power ofrepparttar 128272 easy, outbound link.

-To your online success!

Paul Bliss

Paul Bliss is a leading authority in the emerging field of search engine optimization. Paul has more than four years experience in the field and has produced some truly amazing results. Email Paul at pbliss@seoforgoogle.com or visit his site at: http://www.seoforgoogle.com

Can Pinging Really Help Your Blog Get Top Search Engine Rankings?

Written by Tinu Abayomi-Paul

Continued from page 1

And theyíre not completely wrong Ė there is a parallel. But a parallel is not a cause. Itís just one facet ofrepparttar relationship between blogs and getting better results in Yahoo, Google and MSN.

Their frequency of updates had something to do with their rankings, yes. But it is not what guarantees they get spidered Ė and ifrepparttar 128247 blog isnít set up to take advantage ofrepparttar 128248 visit fromrepparttar 128249 search engine spiders, they donít get listed.

To begin to have an understanding of how to get similar results for your site, you have to look atrepparttar 128250 bigger picture. Spam-pinging isnít going to do it, and as Iíve said in other articles, there are other ethical, faster, simpler ways to do this.

So what is this bigger picture?

First of all, blogs have a natural tendency to rank higher in search engines because they

Have well-structured site architecture

Make use of anchor text linking

Are well linked,

Are frequently updated, and,

Are focused tightly around a narrow theme, among other things.

Couple this withrepparttar 128251 ease of being able to get one-way links from several sites favored byrepparttar 128252 search engines, and you have two-thirds ofrepparttar 128253 formula for a well-ranked blog.

However, just because these sites appear on publicly displayed ping notification lists and other sites that keep abreast of blog updates, this doesnít mean that you can get away with pinging them without updating your site.

It also doesnít mean that sites that have authentically updated and sent pings will appear in Google, Yahoo or MSN simply from being frequently updated.

The good news is, you donít need to delugerepparttar 128254 ping sites to get noticed. Doing so is often a waste of time, and may be a harmful one.

Your best bet for now is to continue to achieve your natural search engine position through blogging, basic search engine optimization, and a common sense approach to frequent updates.

And yes, byrepparttar 128255 way, there IS an ethical way to get into search engines and achieve high rankings with a blog, but itís not a matter of volume. Itís more a matter of timing, supply and demand. But explaining that process takes a level of detail and an amount of space not available here.

Read about real, ethical back doors to higher rankings that the search engines actually encourage you to use, free at /www.freetraffictip.com/goblog

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