- A resume of your background. - A description of your product or service; - An analysis of current marketplace situation; - Problems and opportunities facing your company; - A market analysis showing your targeted customers. - Realistic objectives relating to sales, market share and profits. - An explicit statement of marketing strategy. - A detailed plan for carrying out your marketing strategies. - Budgets and projected profit and loss statements; - Integration of manufacturing and financial plans with marketing.

As you can see content of your business plan is crucial to your overall success. It will determine how well you manage, plan, and reach your projected goals.

If you are determined to start a successful business that will be around for long run NOW is time to start working on that new business plan!

Resource! BUSINESS PLAN WORKSHEET Solid outline to guide you in drafting a business plan. http://www.angelfire.com/zine/smallbiz/BizPlan.html

------------------------------------------------------------ BB Lee is Editor And Publisher of SmallBizBits! If you like this article subscribe to SmallBizBits Now! For new articles, advice, tips, start-up ideas, ebooks, reports. Visit: http://www.angelfire.com/zine/smallbiz

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Creating traffic from "scratch" rates slowest and costliest way to bring customers to your website. Persuading other people to send targeted traffic your way puts you on fast track to profits.

The third step for triumphing in uncertain economic times entails building one-on-one relationships with your customers and prospects, even if you have thousands of them. They must feel as if you are speaking only to them in all of your communications.

The quickest way to accomplish this involves specializing in one highly specific area of concern for them. In other words, no matter what you sell, you'll never succeed as "Wal-Mart." To succeed, your online business must completely meet needs of your customers in one, specific area.

Time to face facts: Internet won't go away! In fact, despite well publicized "dot bombs" of a couple of years ago, Internet forms a more integral part of our lives than ever.

Even if you feel like your business, your job, or some other important aspect of your life doesn't depend on Internet today, what about tomorrow?

Finally, everyone must stay current at all times with ever-changing landscape of Internet. At some point, virtually every one of us will find Internet an integral part of our business lives.

As effective business people, we must develop ability to adapt to change and give customers what they want - not in months or years -but in space of hours or days.