4. You might get extra exposure if e-zine publisher archives their e-zine on their site. People might want to read back issues before they make decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over internet.

8. You will get your article published all over web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation. There you go. Can you really afford not to write articles?

Honestly, I guess not.

For mental part, you need to feel absolutely confident person you are calling will benefit from your product or service… and they will, because you’re selling something you believe in. You don’t need to know every detail for an initial call, but be solid on basic facts and have a comfortable understanding of need your offering addresses.

Skip The Script

Don’t use a script. You should have a concrete understanding of basics of your offering and why someone would want to buy it. If they need more detail than you can initially provide, it’s a good (opportunity?) reason to set a proper appointment where you can offer detail prospect was looking for and move closer to closing sale.

That said, you can keep an outline or a few notes in front of you when calling, but don’t read them verbatim. Use your notes as a quick reference tool or “memory jogger” in case you get stuck.

And finally, purpose of cold calling isn’t to convince someone to do or buy something they don’t need or want. If you pick up phone with that as your objective, you’ll fail every time. Cold calling is an outstanding tool to find “low lying fruit” - people that already know they have a need, and your call prompts them to do something about it.

Think of it this way… somebody’s going to make sale, and if you don’t pick up phone and call, it won’t be you.