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You should be keeping in touch with them at least monthly. Even if itís just an email asking how they are enjoying your product or service.
Ask them if they were pleased with customer service they received from you or how can you serve them better.
One of most effective ways to keep in contact with your customers is to send them a newsletter. With email, itís easy to create your own electronic newsletter or ezine. (For info on how to start an ezine, visit http://www.epdigest.com)
But make sure your ezine is more than just a sales pitch. People will tire of that quickly.
Instead, offer tips on how to best use your products, include new product information, offer discounts on upgrades, or create a frequently asked questions (FAQ) column.
Your goal is not to be just a company that sells products, your goal is to be solution provider to your customersí problems.
If youíre stumped about what content to include in your newsletter, send out an email to your customers asking what theyíd like to read.
TIP: Youíll get a much better response if you offer an incentive for them to reply. Offer a free e-book or discount on your other products.
If youíre just starting your business, you donít need to purchase an expensive database to store your customer list. Many email programs have versatile address book features where you can store and update your list.
Microsoft Works includes both a database and spreadsheet program that are easy to use and wonít blow your budget.
David Coyne is a marketing consultant and online entrepreneur. Learn how information marketing can double your sales. FREE Report at http://www.dc-infobiz.com