Just like with regular RSS, every time you update this file with information, your subscribers get an automatic notification.

This is often more efficient in delivery than email marketing - and although ezines and other email communications have not gone way of dinosaur, not having an RSS Feed from your site is like being a television network station with only one or two shows. You can think of your average static twelve-page website or weekly newsletter as examples of these shows.

Once “program” is over, they don’t have a reason to be back. Many web surfers return to your site only because they are reminded.

With an audio-enabled feed, you are taking care of these issues in one shot.

• Update frequently (meaning at least daily) with news, tips or editorials that are relevant to your audience and they’ll be back to listen to and/or read what you have to say.

• Search Engines love sites with feeds. It meets their needs of finding fresh, keyword specific information. If you’re maintaining an updated feed and/or blog, you’re giving search engines more chances to find you and more reasons to list you. Combine your text posts with audio and you’ve got a search engine magnet.

• With audio, even if your visitor surfs away from your site, your voice is still with them and they’ll start tuning in to your “station” way they would with traditional broadcasts.

If you put together a podcast feed, whether it’s a quick tips daily show that lasts five minutes, or a weekly half-hour audio show coupled with shorter text-based updates, you’re giving your site an air of distinction.

But don’t listen to me.

Listen to USA Today, or Washington Times. Both recently ran prominent stories on Podcasting and its growing popularity.

So how do you get yourself properly audio or podcast-enabled?

That’s a little more complex - but starting out can be as easy as filling out a few forms and making a phone call. Now that you don’t even need to have a microphone , money, or a bunch of fancy equipment, there’s nothing stopping you from being able to compete with other sites that offer audio.

I'm going to cut through chase and get to point, you use articles for various reasons - they do more for you than you can imagine - here are just a few:

1. TRAFFIC 2. SALES 3. Brand yourself 4. Brand your website 5. Fre-e incoming links to your site 6. Become known as an expert...

Bottom line, NOTHING bad can ever come of writing articles - only good. That basically means that you have no excuse to not write articles to promote yourself.

============================ Where To Post Your Articles ============================ There are many places that you can start promoting your articles, here are a few:

1. Submit them to ezine publishers 2. Submit them to article directories 3. Submit them to websites

Now, all of this can be very time-consuming unless you develop a system to help you. I use 3 different automated systems to help me: A service called SubmitYourArticle.com, a software called Ezine Announcer and I also submit directly to ezines who accept articles.

If you want to learn exactly where to get these resources and how I use them, please visit http://www.AffiliateClassroom.com - we did an entire case study on this topic in February, 2005.

The bottom line is that you want your article to get out as much as possible. However, once it's out, you never need to worry about it again! It will continue to promote for you for years to come without you ever having to manage it.

============================== Final Strategy You Should Use ============================== I really recommend directing your resource box traffic directly to an opt-in page. Start building your list with this strategy and you can profit for a long time to come. Think of infinite profit potential if you build a list!

============= Final Note ============= Do not expect this strategy to pay off in a day, a week or even a month. If you really want to use this strategy then be ready to be at it for months. Put in some work now and you will profit from it for years to come.