Continued from page 1
Whenever you hear "Two Thumbs Up" who do you immediately think of? That is a perfect example of a gimmick.
Who are worst dressed celebrities? Just ask Mr. Blackwell. He may not be a movie critic, but he does us a gimmick to make himself memorable. His variety of gimmick is known as "throwing a brick". No, not literally, but saying something negative about a celebrity will certainly garner attention. Joan Rivers is another person who uses this type of gimmick to gain attention for herself. After all, who could forget her scathing remarks on red carpet?
The rating system at Rotten Tomatoes that was created for their compendium of reviews is another fine example of a gimmick.
You should avoid closely copying gimmick of another well-known critic as you will merely be viewed as a pale imitation. Although, if you can come up with an inventive and original twist on one of their gimmicks, then by all means give it a shot.
Show Me The Money
In beginning your main goal should be to make your name well-known and synonymous with movie reviews. Once you have achieved a modicum of fame then you can parley that into a paycheck. There are a of couple ways that you can turn experience and celebrity that you have achieve online into cash and recognition offline.
1. Contact newspapers in your area. Find email address for these newspapers and write to them asking if they would be interested in having you write reviews for their publication. Be sure to write to appropriate editor. In most cases this will be entertainment editor.
When writing for a newspaper it is vital that you don't sign a work-for-hire contract. If you were to do this then publication would own copyright to all of your work, which means that you would not be able to publish your reviews on your web site or anywhere else as newspaper is now copyright holder.
2. Another offline venue that you should explore is radio. Public radio is probably your best bet, but you should approach mainstream radio stations as well. You could suggest doing reviews on morning show of a Top 40 station or, perhaps, bite-size reviews that could be played all through-out day.
Heather Wallace is a writer whose work has been published in national, regional, and online publications. Additionally, she has written articles as a newspaper correspondent. Visit http://www.fetchingsites.com/MovieReviewer.html for more information on becoming the next Roger Ebert or Leonard Maltin.