Why Write a Sales Letter for Each Product?

Written by Judy Cullins

Continued from page 1

Many people don't write a book because they doubt it will sell well enough for allrepparttar effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more salable, while building their profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman onrepparttar 127196 street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time.They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities.

Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.

5. Offer your potential clients three or four chances to buy..

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" nearrepparttar 127197 top ofrepparttar 127198 letter. Offer more buying opportunities alongrepparttar 127199 way after a list of benefits, what's in this book (features),and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself onrepparttar 127200 line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Readrepparttar 127201 book cover to cover, and ifrepparttar 127202 strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keeprepparttar 127203 product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more thanrepparttar 127204 price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Sharerepparttar 127205 downside of your book to create empathy.

For example, "this ebook won't writerepparttar 127206 book for you, or even get it published, but it will show yourepparttar 127207 steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials

"I spent 6 months researching this book and 3 months writing it. My background includes 20 years coaching, presenting 70 writing seminars a year, and 27 published clients since 1999."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you asrepparttar 127208 expert, and you won't makerepparttar 127209 sales you want.

Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/teleclasses.shtml To receive FREE "The Book Coach Says..." go to http://www.bookcoaching.com/opt-in.shtml Judy@bookcoaching.com Ph:619/466/0622

Sick of the Mall Hassle

Written by Country Charisma

Continued from page 1
Whether it is a gift for yourself or for someone you love and wish to show them how much you care, our place isrepparttar place for you to look. What do you have to lose by stopping by to look? 5 minutes. You could go down torepparttar 127195 mall and waste 1 or 2 hours trying to find that perfect gift you are looking for. So now, quit wasting all that time inrepparttar 127196 mall and come see us, we are positive you will not be disappointed http://www.countrycharisma.net/ If you have questions feel free to contact us at http://www.info@countrycharisma.net You will not get answered by an auto responder, you will get a response from a real person. If you would like to be put on our new mailing list let me know and I will keep you updated to new gifts items as they come available.

We have been in business on the net for three year and still going strong. We offer affordable gifts with secure ordering.

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