Why Visitors From Search Engines Don't Buy..And What You Can Do About It

Written by Lisa Lake

Continued from page 1

It's like going torepparttar giant Mall Of The Americas and finding everyone ofrepparttar 125199 hundreds of stores sellsrepparttar 125200 same thing, only some have more items, or more selection, or cheaper prices.

This involves a principle well known torepparttar 125201 people who produce commercials for politicians. If your politician isrepparttar 125202 only one on TV tonight, a lot of voters are going to believe what he says. But if there is another politician on TV sayingrepparttar 125203 exact opposite of what your politician is saying, nobody is going to believe either one of them. The opposing views cancel each other out.

On search engines,repparttar 125204 opposing sites cancel each other out (one ofrepparttar 125205 reasons a lot of people get frustrated using them and, according to a recent New York Times report, fewer and fewer people are turning to search engines.)

The solution. Recognizerepparttar 125206 limitations of search engines. You'll attract a lot more BUYING customers fromrepparttar 125207 articles you write and send out, fromrepparttar 125208 print or TV ad you run,repparttar 125209 ezine ad you place, or fromrepparttar 125210 good word-of-mouth former customers send aroundrepparttar 125211 Internet.

In these situations, you are reaching people who may not know of other sites like yours. They find your site, figure you are just what they have been looking for, and buy. They struggle withrepparttar 125212 cognitive dissonance (remember that term from Psychology class?) of having too many choices.

You also don't want to give up completely on search engines. Figure that when a person finds your site, they aren't nearly ready to buy. For that, you have to give them more time. You must be there again and again to remind them about your expertise inrepparttar 125213 field andrepparttar 125214 great deals you offer.

Do this with your own email list. Do everything possible to getrepparttar 125215 search engine visitor to put her email address in your subscribe form so she can receive your clever tips or product updates on a regular basis.

If you've been advertising your business in a variety of ways for many years, you have already discovered I'm not reinventingrepparttar 125216 wheel here. Once we get past allrepparttar 125217 new visitors a fresh advertising method can bring, we start to focus onrepparttar 125218 QUALITIY of those visitors.

Recognizerepparttar 125219 true quality of search engine traffic, then plan to groom, convert, and train those visitors to be buying customers.

Lisa Lake has created a list of top promotional methods on her http://MyAdBlaster.com Lisa also writes ad copy that sells for DrNunley's http://InternetWriters.com Reach her at mailto:lisa@myadblaster.com or 801-328-9006.

How to Create a Linking Strategy that Works - Easily!

Written by Merle

Continued from page 1

3) Linkagexpress: http://www.linkagexpress.com

This service hand tailors a linkage campaign specifically for your website. They findrepparttar links in your niche market and guarantee to increase your traffic in only 30 days or less. Take advantage ofrepparttar 125198 free link popularity consultation offered to see if it's right for you. A minimum of 50 link requests is required, with Campaigns starting as low as $500. That breaks down to a per link request cost of $10.00 a link.

4) Zeus: http://www.Cyber-Robotics.com

Easy to use, this Internet robot builds a link directory and creates reciprocal links for your website all on its own. Well, ok, you have to help a little bit. The software sends personalized reciprocal link requests under your supervision, after you visitrepparttar 125199 sites and approverepparttar 125200 ones you want to include in your directory. There are two versions available: Pro for $199.00 or a free sponsored version that is limited.

5) LinkTrader: http://www.freeclassifiedlinks.com/linktrader.html

This handy piece of free software allows you to enter in repparttar 125201 url's of allrepparttar 125202 sites that are suppose to be linking to you and run a live report. After LinkTrader scansrepparttar 125203 sites in your list it generates a report ofrepparttar 125204 sites that do and don't have your link. An optional email can be sent to each site asking why they have removed your link if you like.

6) LinkCrafter: http://linkcrafter.bannermation.com/

This free piece of Windows software will automatically find pages related to yours, creates link to them, and notify their owners that you have done so. This software was given ZD Net's 5 star rating.

Gathering reciprocal links for your website is a powerful promotional tool that you should be utilizing in order to increase your traffic and improve your link popularity. By adding only relevant links that relate to your site's topic you'll also be adding an additional value for your visitors as well. Popularity was important in High School and onrepparttar 125205 Internet it's no different. If you use it to your advantage you'll be one ofrepparttar 125206 most popular sites onrepparttar 125207 web in no time at all.....and that you can count on.

Merle http://www.EzineAdAuction.com "Where some of the BEST Deals in Ezine Advertising are Made" Buy & Sell Ezine Ads in a live auction setting! Pubishers sell off your excess inventory and Buyers pick up some Fantastic bargains. Go now.

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