True O'pt-In lists go a stage further. They capture prospects mind.

Your aim is to intellectually and emotionally involve list with you and your business.

Do not fall into trap of sending occasional mails from an autoresponder to your single or double O'pt-In list and think that is enough.

You must motivate people with useful offers, as well as intellectual and emotional triggers to remain on list AND to buy from you.

O'pt-In e-mail lists can be :

* Purchased

=> Sidebar - What List Pushers don't want you to know You have no easily checked evidence of : * How long ago names were obtained * Where names were culled from * Which competitors have same names * A genuine interest in your offer from list <=

* Home Grown.

Building your own list from Targeted and Warm Traffic is slower but surer way to succeed.

The key is to nurture your lists and turn them into True O'pt-In lists and not just a collection of names and addresses.

Putting It All Together -----------------------

Your Prime "Paid" strategy should be :

Start PPC (and CPA) campaigns Capture names and e-mail addresses Develop autoresponder messages using Triggers and Motivators to create True O'pt-In Lists

Your Prime "F'ree" strategy should be :

Start a SEO exercise Compliment SEO with an self syndication campaign Capture names and e-mail addresses Develop autoresponder messages using Triggers and Motivators to create True O'pt-In Lists

=> Sidebar * The two strategies above will create Warm Traffic in volume and help you build responsive True O'pt-In lists. The Paid route will deliver results faster. The F'ree route will deliver Volume. <=

However, to make a decisive move to super marketers bracket, you need Traffic and lists in even bigger quantities. Here is how to explode volume.

A) Build a themed web site with highly O'ptimised content pages. B) For each content page develop offshoot pages that are equally highly O'ptimised.

The result is a tree like structure. For an example let's say your theme site is about Golf.

* Your home page is about Golf in general.

* Your main content pages include Putting, driving, chipping, pitching, mental game.

* Each main content page has sub content pages so under Putting Pitch marks and repairs, grass types, reading green etc.

If all pages in this structure are keyword phrase O'ptimised your Warm and targeted Traffic will literally explode.

How do you build so many O'ptimised pages ?

The old "not recommended" way was to build Search Engine friendly, people unfriendly Doorway pages.

For a new Search Engine and People friendly, way to do this there are two tools you should look at in Relevant Resources Section.

Relevant Resources ------------------ Learn Pay Per Click Tactics => http://www.anysurf.com - Practice for low cost on this engine => http://www.payperclicktools.com - Information on PPC => http://www.payperclicksearchengines.com - PPC directory

Simply Easier Marketing 1 - First Competitive Advantage => http://www.simplyeasier.com/ownarticles.html - HTML version => http://www.simplyeasier.com/articles/affiliates.txt - Text Version

How To Build An O'pt-In List F'ree e-course => http://www.simplyeasier.com/Optin heOptinstrategy/

Build True O'pt-In Lists with intellectual and emotional triggers => http://www.simplyeasier.com/21mm

An unusual Cost Per Action Solution => http://www.simplyeasier.com/articles/radio.txt

Syndicate yourself with F'ree Press Releases and articles => http://www.simplyeasier.com/articles/press.txt => http://www.simplyeasier.com/articles/how2write.txt

Build Search Engine and People Friendly Web Content Pages => http://www.trafficequalizer.com => http://www.rankingpower.com

Other relevant articles:

All Website Traffic Is Not Created Equal By Angela Wu (c) 2004 http://onlinebusinessbasics.com/article.html

Ten Tips to Top of Search Engines By (c) 2004 Jill Whalen http://www.highrankings.com

------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. ------------------------------------------------------------

This tells you which search engines are sending you traffic, and which of your advertising and linking strategies are working. It also tells you about sites that may have links to you that you didn't know about -- check these out -- it's a great relationship builder to send a thank you -- you might even get some new business from it!

7. Top Search Keywords and Phrases

Once search engines have listed your site, these tell you what really hot search terms are for your business. Pay attention to these -- they may have some surprises -- one of my clients recently wrote a book on a subject that was really sought after on her site -- until she saw top keywords, she had no idea it was so popular! I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.