As a supplier, you can participate in those tenders without any extra cost involved.

Low customer acquisition cost

Your mere presence in B2B exchange might bring you new customers! Since buyers come to exchange themselves; your cost of getting customers through this channel is relatively low in comparison to other traditional channels. You can even increase your visibility by advertising in key places of exchange, where your prospective buyers frequently visit. Being highly targeted, these ads produce incredible results.

Improve customer service

Ability to have constant interaction through B2B exchange allows you to serve your customers better. You can track whole ordering process from payment to delivery and bring greater efficiency in customer service. The integrated functions of an exchange such as sales management, internal messaging service, lead management, etc. also help you managing customers service process effectively.

Efficient information sharing method

When needed, you can instantly update your catalog and inform customers about changes. Whether you are launching a new product or having a web seminar, through B2B exchange you can share information more efficiently. Some B2B Exchanges use sophisticated knowledge management systems to create, capture, reprocess and reutilize information intended for specific group of audience. These contents or information can be displayed on demand or in time to a member – when needed.

Business processes management

One of primary objectives of using B2B exchanges for you should be their ability to handle, run and administer various business processes. These solutions assist you to streamline your business, reduce overhead costs and reduce documentary errors.

Using technologies in a bid to streamline business processes like supply chain is nothing new. Companies have been using various solutions to support product development, customer service, procurement and other integral processes for many years. Before Internet era, many companies have invested enormous amount of money in infrastructure building to automate supply chain process. Today, thanks to Internet, even small companies have opportunity to use highly sophisticated supply chain solutions for a small cost. Many B2B exchanges, such as Rusbiz.com, allow small companies to use supply chain management solution for a small fee. The major benefits of using supply chain solutions include:

1. Reduced sales time 2. Better inventory control 3. Lower overhead 4. Reduced manufacturing cycle time 5. Reduced cost of goods

Business to business e-commerce is evolving very fast. The fact is, at one point, most of all business transactions will take place via Internet. B2B exchanges are a way of building cost-effective e-business environment on Internet, which is capable of producing concrete and quantifiable business benefits to participants.

The advantages of doing these things are many. Not only do you promote your website, you also give your company credibility and visibility. And you give your customers a way to interact with you even when they're not in your shop or office.
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