2. I’m not a writer - I can’t write What special skills do you have that people want to know? If you’ve mastered your field or deal with customers, you’ve gained specific expertise. You help people make decisions. Answer their concerns. Certain problems come up time and again. And you know how to handle them—can explain them in your sleep. That makes you a natural to write how-to articles. Or checklists. Or tell a success story readers can learn from. In-depth "here’s what to do" articles are always in demand. Don’t be afraid of being too specific. Just steer clear of jargon.

3. Assorted Objections - It takes too long, too much work - I wouldn’t know what to do with them, once they’re written - I can’t face another learning curve - I only have local clients, or no website - I’m not sure it works

Solutions for such objections can be easily found - if you want to move past excuses. Hundreds of in-depth articles are yours for reading at Article Marketing Academy, http://www.promotewitharticles.com You’ll find that once you’ve started it gets easier. And your articles get better. Best of all you’re not fooling yourself about whether you could.

Do Not Write Articles for Wrong Reason

Steer clear of these motivations. Too many articles are simply recycled information, served up without much food value. Those aren’t worth reading - or writing. No one is fooled when article is a thinly-disguised promo piece that wastes reader’s time. Equally bad are keyword packed articles written only for search-engine ratings.

To quote Christopher Knight’s ezinearticles.com blog (the 800# gorilla of article sites), "One class lower than SEO Authors, in terms of sophistication, is new breed of what I call: "PR Article Authors". These are PR (Public Relations) drones who think they can just submit a press release as if it were an educational and informative article."

There’s an etiquette of what’s proper as well as a learning curve. But rewards are worth effort. And you’re building a new mental muscle. Just write a few articles and see what happens. You’ve got nothing to lose but your excuses.

Now it’s time to follow up with your prospect and demonstrate your sincere interest in your prospect’s unwanted condition by letting them know that you have been thinking abut them and their situation and that there may be a solution.

You might say something like “Hey Bob, I have been thinking about what you said other day about not being able to afford a vacation this year…were you kidding me, or were you dead serious?”

If your prospect confirms that they were serious, this is where you now ask your prospect if they would be interested in exploring a possible solution to their discontent. Say something like “If you could find a way to be able to afford more vacations, would you want information?”

There are really only two answers here…either they would be interested in exploring a possible solution, or they wouldn’t. If they are not interested in a possible solution to their discontent, that should tell you that they are not likely serious enough about solving their problem to be a strong candidate for your business.

Terminate prospecting process right here, but continue with relationship. This way, you remove yourself from equation before you reach a point where prospect can say “no” to your business proposal.

If, on other hand, your prospect demonstrates and interest in considering a solution, simply lead them to your marketing system.

Working your warm market leads in this fashion will help you determine who your best prospects are, and it will lead them to your business opportunity at right time for them, and for right reasons for them.

Watch for my next article; “100% rejection free MLM prospecting”