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* What's
content your prospects would love to read on your site? (Hint: It provides answers to common client questions and problems.)
SITE DESIGN AND NAVIGATION Many sites have some educational and client centered content on their site, but it's buried behind uninteresting homepages or by flash movies or graphic full pages that turn visitors away so they never see good stuff. In some cases it's simply a matter of moving hidden content to homepage and augmenting it to give prospects what they want. Use your site's design, navigation systems, graphics and links to ensure visitors view content that will interest them and to take desired action.
* What do you want visitors to your site to do? * Does site design move people to desired action?
HOW TO ATTRACT PROSPECTS TO YOUR SITE Once you have a web site prospects will want to visit and read, next step is to find as many ways as possible to pull prospects to your site so they find your great content. Use these strategies to pull in prospects:
* Distribute your articles, including your offer and site link, to every ezine, web site, publication and forum you can. There are thousands out there.
* Ask your subscribers to forward your articles to others.
* Make it easy for people who visit your web site to send URL of articles found on your site to everyone in their network.
* Help search engines find your site by identifying key words people are likely to use most frequently to search for your site. Then put them in title tag and body of your web pages.
IS YOUR WEB SITE WORKING? Does your site pull in a steady steam of prospects, build your target list and supply you with both clients and income from product sales? If not, take a look at your site content, design and promotional strategy. With a little effort you can leverage your expertise, whether it's about law, computers, design or writing to create a web site that works to educate your prospects and to grow your business!
2003 © In Mind Communications, LLC. All rights reserved.
***** The author, Marketing Coach, Charlie Cook, helps independent professionals and small business owners who are struggling to attract more clients. To get the free marketing guide, '7 Steps to Get More Clients and Grow Your Business' visit www.charliecook.net or write ccook@charliecook.net
