Visitors are free to absorb as mush information as they can handle. At same time it helps them get to know me better, and gives a small taste of what's available to paid SBHomesite subscribers, if they happen to be interested.

The real motive - let's face facts:

This concept of sharing isn't totally naive of motive. Almost invariably, intent is either to attract prospects in hope of eventually gaining a paying customer, or to draw traffic for selling advertising to commercial enterprises.

Successful Internet Marketing is not entirely a charitable guru that sits atop a hill in middle of money town.com. Giving away advice, content or other freebies, without a direct or indirect commercial motive of one sort or another.

In other words, if it didn't somehow benefit them, they wouldn't - and probably could'n't afford to - continue doing it. After all, entrepreneurs like you and I are out to earn a honest profit - even a living - from this Big, Wild Web. We can't reasonably be expected to give away whole of business without any compensation whatsoever.

The Benefit of giving away freely - giving away a freebie can create a win/win situation. The giver builds trust and goodwill, as well as likely gains a repeat visitor and potential future customer, and recipient gets something something of value at no cost.

As you can gather by all this free giving away, as with many things given away online for free, you get what you pay for. They offer little or no real value. The trick is to find one or more freebies with real perceived value to your prospects. By sharing (some) things freely online, before asking anything in return, you'll find that it pays off better than opposing concept of all take and no give.

Look out for part four: where i will talk about Product Lines

Thanks for reading

Ray Palmer

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How to get others to give away your free e-book?

The first thing you need to do is to arrange some reliable way to ensure that those who you want to help you will benefit from sales of your product. This is easy to arrange by setting up an affiliate program and there are many different ways of doing so, which vary enormously in cost, complexity and ease-of-use. Personally, we find Clickbank both inexpensive and easy to use both to set up your program and for your customers to make purchases.

The real key, however, to getting others to give away your FREE e-book is to ensure that THEY will benefit from any sales that it generates. That means that you need to allow them to add THEIR affiliate links to YOUR e-book, so that any recipients of free book that click on sales links will generate revenue for both of you.

Either you can make resultant free e-book editable by your affiliates (a potentially risky strategy, just asking for it to be ripped off) or you can create what has become new standard for such products - brandable e-book.

What is a brandable e-book?

A brandable e-book is an e-book that contains specially formatted links that can be changed with a simple editing program without giving editing access to rest of book. This means that not only can your affiliates benefit by distributing a copy of your e-book with their links in it, but people that receive it from them can also reformat links and redistribute it again (you explain HOW in book itself!).

This creates a "viral" e-book that provides not only motivation, but also means for any web-savvy recipient of your book to make a profit from it. Of course, if your content is excellent as well, people will have another good reason to redistribute it to their friends etc and it will reach even further.

The key to creating a brandable e-book is to use an inexpensive branding program to create special links for you, which will also give you relevant re-branding program for your affiliates.

We explain exactly how to do this on our own re-branding page - feel free to copy our method and wording if you think it would help you.

By following these simple steps, you too can generate a small army of affiliates to help sell your product for you, for mutual benefit.