Why Should You Compare Your Email Campaigns? Written by Mike Savaliya
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statistics in to a graph and you will know which campaign was most effective. Clickthru rate is more important than opens and unique open rate. Clickthrus shows that your subscriber showed interest in information you provided. Just an open without a clickthru shows that subscriber did read information, but he or she is not interested in information you provided so no click. Follow style and information or advertisement trend of most effective campaign. This will help you get more and more clickthrus for your next campaigns. It wouldn't take any more than few hours to compare your campaigns. If your email marketing service or software provides this feature than use it and achieve even better results for your next campaign.
Article by, Mike Savaliya of www.MailMailer.com Permission-based Email Marketing – Create HTML newsletters, manage lists, send campaigns in seconds. Track opens, clicks, compare campaigns. Free to try!
| | How to get prospects to open your direct mail envelopes.Written by Alan Sharpe
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5. Teaser Ask a provocative question, give a compelling statistic, feature a gripping photo or use another device that intrigues your prospect and motivates them to open your envelope to satisfy their curiosity. 6. Go plain Sometimes just a plain old #10 envelope works as well as anything else. IBM discovered in tests that they increased their response dramatically just by putting their logo in top left hand corner of envelope. You may increase number of people who open your envelope by not using your logo, or not mentioning your company name, just your return address. The secret to irresistible envelopes is creativity and testing. Be as imaginative as you can, and then test your hunches in marketplace. May you discover many winners!
Alan Sharpe is a business-to-business direct mail copywriter and lead generation consultant who helps high-tech firms attract new clients using creative, cost-effective direct mail. Subscribe to "Sharpe & Direct," his weekly newsletter, at www.sharpecopy.com
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