How to Write Benefits and Features for Your Book

On an 8 ½ by 11" paper make a list:

1. Write exact product/service your want your prospect to buy. Write your title. For instance, Ten Ways to Market Your Book Online.

2. Write three features of your book. These are distinguishing facts about your product. For instance, Ten Ways includes 1) simple, step-by-step "how to" exercises to start an eMagazine, 2) useful web site addresses for marketing your book through writing short articles and tips, and 3) specific author's time and money-saving tips throughout book.

3. Write three benefits of your book. These are advantages your buyer gain as a result of features listed above.

Here's a few samples:

1)Creating and sending out an eNewsletter on a regular basis builds credibility, trust and profits.

2) Giving authors links and web site addresses of top web sites help Web site build content, and helps author bring attention to his book through link to where his book is sold.

3) The specific, highlighted "author tips" are short, easy-to-read, saving reader time, while giving valuable information.

Remember, adding practical and emotional benefits to your features will hook your "lookie loos" into a "take-out-the-credit-card" buyer. ============= Judy Cullins: author, publisher, book coach _Write Your Ebook or Other Short Book - Fast!_ _Ten Non-techie Ways to Market Your Book Online_ _Quadruple Your Web Sales in One Month with Free Articles_ http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com

Go to your library or use Internet to research just how many people belong to your audience. Ask for reference books that have census and other information. All agents and publishers will want this information from you through your book proposal.

Even if you publish this book yourself, do some market research. Research can help you with numbers: 45 million readers read new age books; 55 million baby boomers and 60 million seniors are out there. They buy online, too. Think of one segment of these groups your can write and market for: New Age newly divorced-age 50 and up; Senior women creating a new career at 60; Baby boomer working mothers who want healthier food for their children.

By writing a focused book, you will attract your preferred audience because your whole book is devoted to answering its concerns. ============= Judy Cullins: author, publisher, book coach Excerpted from: Ten Non-techie Ways to Market Your Book Online and Write your eBook or Other Short Book-Fast! http://www.bookcoaching.com/products.shtml Subscribe to FREE ezine "The Book Coach Says..." mailto:Judy@bookcoaching.com