Why Search Engine Traffic Should be your Top Priority

Written by Richard Zwicky


Continued from page 1

If you have an informative web site,repparttar search engines want to send you lots of customers. That's becauserepparttar 128313 more web surfers find what they want,repparttar 128314 more they'll use a particular search engine and recommend it to their friends. The search engine also benefits, as it becomes known as a resource that gets its clients -repparttar 128315 searchers - to their destinations quickly and efficiently. The more people recognize how wellrepparttar 128316 engine works as a resource,repparttar 128317 more it gets recommended, and used. Asrepparttar 128318 popularity increases, so dorepparttar 128319 engine's revenues from advertising.

What Does Your Web Site Need To Receive Traffic From The Search Engines? Small web sites with only 1 or 2 pages set themselves up for failure, simply because they usually don't have enough content of interest. There are of course exceptions, whererepparttar 128320 1 or 2 pages are each as long as a book. But these are awfully frustrating to read, and no one will be satisfied with them. Most often 1 or 2 page sites are simply too short to provide any useful information, sorepparttar 128321 search engines don't take them seriously. Among other factors,repparttar 128322 search engines examine how deep a site is. The more meaningful content present,repparttar 128323 more weightyrepparttar 128324 site is viewed as, andrepparttar 128325 more importance it is given.

If you are wondering about whether to bother, ask yourself this: Why does your company have a web site? What doesrepparttar 128326 company do with it? Think about it. Most companies today have web sites, and most marketrepparttar 128327 web sites to facilitate customer acquisition, to increase their customer base, and to improve customer retention rates.

There are a number of reasons for having web sites. Many companies use theirs to enhance their customer service. Using a web site as a marketing vehicle is a great way for a company "to putrepparttar 128328 word out" about products, services, or offerings.

Most importantly, remember that your web site is an online resource that your clients can use to find answers to frequently asked questions, "how to" tips, and to educate themselves. When including content on a web site, always remember thatrepparttar 128329 knowledge shared may be common to you, but it's likely that you are an expert inrepparttar 128330 eyes of your clients. People visit your web site for your product or service, but also for information. If they find useful, relevant, information, they will keep coming back, and will likely make purchases. People like to buy from experts.

Instead of thinking of your web site as nothing more than an online billboard or business card, think of it as an online menu, that lets people get an idea of what it is you do, and how you do it. Develop a content rich website, optimize it, and letrepparttar 128331 search engines increase your website traffic, naturally. If you optimize each major web page within your site, you will increaserepparttar 128332 rankings inrepparttar 128333 search engine results and therefore receive targeted traffic for each of those pages.

Doing each ofrepparttar 128334 above - ensuring relevant content is present, and optimizingrepparttar 128335 pages - will ensure thatrepparttar 128336 search engines have what they need so they can do their work. It will also ensure that they can send you targeted traffic (customers), so that you can get that 83% of first time visitors your online business needs to survive.

Richard Zwicky is a founder and the CEO of Metamend Software, www.metamend.com, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS, and phraseology and context search technologies.


Google's Next Big Move

Written by David Leonhardt


Continued from page 1

2.Google might look atrepparttar concentration of inbound links across a website. If most inbound links point torepparttar 128312 home page, that is another possible indicator of a link exchange, or at least thatrepparttar 128313 site's content is not important enough to draw inbound links (and it is content that Google wants to deliver to its searchers).

3.Google might take a sample of inbound links to a domain, and check to see how many are reciprocated back torepparttar 128314 linking domains. If a high percentage are reciprocated, Google might reducerepparttar 128315 site's PageRank accordingly. Or it might set a cut-point, dropping from its index any website with too many of its inbound links reciprocated.

4.Google might start valuing outbound links more highly. Two pages with 100 inbound links are, in theory, valued equally, even if one has 20 outbound links andrepparttar 128316 other has none. But why should Google send its searchers down a dead-end street, whenrepparttar 128317 information highway is paved just as smoothly on a major thoroughfare?

5.Google might weigh a website's outbound link concentration. A website with most outbound links concentrated on just a few pages is more likely to be a "link-exchanger" than a site with links spread out across its pages.

Google might use a combination of these techniques and ones not mentioned here. We cannot predictrepparttar 128318 exact algorithm, nor can we assume that it will remain constant. What we can do is to prepare our websites to look and act like a website would on a "democratic" Web as Google would see it.

For Google to hold its own against upstart search engines, it must deliver on its PageRank promise. Its results reflectrepparttar 128319 "democratic" nature ofrepparttar 128320 Web. Its algorithm must prod webmasters to give links on their own merit. That won't be easy or even completely possible. And people will always find ways to turn Google's algorithm to their advantage. Butrepparttar 128321 techniques above can sendrepparttar 128322 Internet a long way back to where Google promises it will be.

The time is now to start preparing your website forrepparttar 128323 changes to come.

David Leonhardt is an online and offline publicity specialist who believes in getting in front of the ball, rather than chasing it downhill. To get your website optimized, email him at info@thehappyguy.com . For a copy of Donít Get Banned By The Search Engines: http://thehappyguy.com/SEO.html . For a copy of Get In The News: http://thehappyguy.com/publicity-self-promotion-report.html .


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