Why Search Engine Traffic

Written by Richard Zwicky

Continued from page 1

If you have an informative web site,repparttar search engines want to send you lots of customers. That's becauserepparttar 118802 more web surfers find what they want,repparttar 118803 more they'll use a particular search engine and recommend it to their friends. The search engine also benefits, as it becomes known as a resource that gets its clients -repparttar 118804 searchers - to their destinations quickly and efficiently. The more people recognize how wellrepparttar 118805 engine works as a resource,repparttar 118806 more it gets recommended, and used. Asrepparttar 118807 popularity increases, so dorepparttar 118808 engine's revenues from advertising.

What Does Your Web Site Need To Receive Traffic From The Search Engines?

Small web sites with only 1 or 2 pages set themselves up for failure, simply because they usually don't have enough content of interest. There are of course exceptions, whererepparttar 118809 1 or 2 pages are each as long as a book. But these are awfully frustrating to read, and no one will be satisfied with them. Most often 1 or 2 page sites are simply too short to provide any useful information, sorepparttar 118810 search engines don't take them seriously. Among other factors,repparttar 118811 search engines examine how deep a site is. The more meaningful content present,repparttar 118812 more weightyrepparttar 118813 site is viewed as, andrepparttar 118814 more importance it is given.

If you are wondering about whether to bother, ask yourself this: Why does your company have a web site? What doesrepparttar 118815 company do with it? Think about it. Most companies today have web sites, and most marketrepparttar 118816 web sites to facilitate customer acquisition, to increase their customer base, and to improve customer retention rates.

There are a number of reasons for having web sites. Many companies use theirs to enhance their customer service. Using a web site as a marketing vehicle is a great way for a company "to putrepparttar 118817 word out" about products, services, or offerings.

Most importantly, remember that your web site is an online resource that your clients can use to find answers to frequently asked questions, "how to" tips, and to educate themselves. When including content on a web site, always remember thatrepparttar 118818 knowledge shared may be common to you, but it's likely that you are an expert inrepparttar 118819 eyes of your clients. People visit your web site for your product or service, but also for information. If they find useful, relevant, information, they will keep coming back, and will likely make purchases. People like to buy from experts.

Instead of thinking of your web site as nothing more than an online billboard or business card, think of it as an online menu, that lets people get an idea of what it is you do, and how you do it. Develop a content rich website, optimize it, and letrepparttar 118820 search engines increase your website traffic, naturally. If you optimize each major web page within your site, you will increaserepparttar 118821 rankings inrepparttar 118822 search engine results and therefore receive targeted traffic for each of those pages.

Doing each ofrepparttar 118823 above - ensuring relevant content is present, and optimizingrepparttar 118824 pages - will ensure thatrepparttar 118825 search engines have what they need so they can do their work. It will also ensure that they can send you targeted traffic (customers), so that you can get that 83% of first time visitors your online business needs to survive.

Richard Zwicky is a founder and the CEO of Metamend Software, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS, and phraseology and context search technologies. http://www.metamend.com

Google, our internet in their hands.

Written by Malcolm Pugh

Continued from page 1

I had envisaged writing my own online real time search, front ended with Perl, accessing live sites viarepparttar IP address bands of websites, and returningrepparttar 118801 first ten to twenty hits encountered. This being a more live exercise on current data without missing out on sites created since Googles last run, which was then a five weekly cycle. Thankfully they have addressed this problem too, in an also very fair way of intuitively guessing which sites are genuinely being worked on and are real and viable, via currently experimental algorithms which seem to me to favourrepparttar 118802 real overrepparttar 118803 imitation. So I will hold back on indexing live data, probably indefinitely, in deference to their having pretty well plugged an annoying five week wait hole.

Through all of this I think we should applaudrepparttar 118804 whole Google operation for being so resistant torepparttar 118805 obvious temptation to placaterepparttar 118806 rich andrepparttar 118807 powerful atrepparttar 118808 expense ofrepparttar 118809 whole internet, andrepparttar 118810 integrity ofrepparttar 118811 whole internet. They are now firmly inrepparttar 118812 driving seat, and are there because they are fair, an unusual trait in an otherwise somewhat shoddy world compared with today and its values. I used to do deals on handshakes, I would shake Googles hand today for putting content over profit, and people power over consortiums.

Malcolm Pugh October 2003.


I am English aged 51 and live in Birmingham. I am an ex Civil Engineer, and ex systems programmer and ex alcoholic chain smoking gambler.

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