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Here are some other aspects of URLs to bear in mind:
Do your preliminary research, and make sure
URL you want to use is not already taken. Although not a foolproof method of seeing whether or not a web site address has already been taken, you can do a preliminary search by simply typing in a desired web site address and see if
domain name has already been taken. This can help you weed out web site addresses already taken without paying a search firm to do
first round of searches.
With all
companies and individuals getting on
web today, before you concern yourself with
details of web design, content and production, you should firm up a short, descriptive and memorable web site address as early as possible, and get your name first before you do anything else.
This is not for everyone, but you might build your URL around specific products, events or your location. Perhaps you want your business to be known as
best source for a particularly well-known product or service in a given area.
Last, but not least is be sure you support your web site address throughout all of your marketing materials and advertising. Your ads, brochures, business cards, letterhead and newsletters should all prominently feature your web address. The more exposure your URL gets,
greater
number of visits, especially if your address is short, descriptive and memorable.
Copyright 2004 DeFiore Enterprises

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