Why Reporters Like 'Bad' News

Written by Rusty Cawley

Continued from page 1

Then came Watergate, which gave Woodwardrepparttar opportunity to apply all his well-honed, field-tested skills to dismantlingrepparttar 124450 Nixon administration.

This is how a suburban beat reporter becomes Bob Woodward.


If a reporter tours your job site before a groundbreaking ceremony, and sees a laundry list of OSHA violations, expectrepparttar 124451 violations to appear inrepparttar 124452 story.

If a reporter visits your headquarters to profile your CEO, and happens to view a layoff order on an assistant’s desk, expect to seerepparttar 124453 layoff reported inrepparttar 124454 news media.

If a reporter attends a preview of your newest product, and comes across a consumer advocate who believes your product is a threat to public health, expect to seerepparttar 124455 advocate’s comments prominently played inrepparttar 124456 article.

The point of Cawley’s Theorem is not to make you fearful ofrepparttar 124457 news media. The point is to make you keenly aware that there is risk as well as reward in dealing with reporters.

You cannot control whatrepparttar 124458 reporter reports. You must deal with this basic truth. Your CEO must deal with it. Your entire company culture must deal with it.

Likerepparttar 124459 rest of us, journalists are looking to advance in their careers. There’s no faster way to advance in journalism than by winningrepparttar 124460 Pulitzer.

And you winrepparttar 124461 Pulitzer with brass-knuckle reporting.

The PR Rainmaker always keeps in mind: The reporter is never your friend and is never looking out for your best interests.

Copyright 2003 by W.O. Cawley Jr.

Rusty Cawley is a 20-year veteran journalist who now coaches executives, entrepreneurs and professionals on using the news media to attract customers and to advance ideas. For your free copy of the hot new ebook “PR Rainmaker,” please visit www.prrainmaker.com right now.

Why You Should Market Your Website Offline

Written by David Coyne

Continued from page 1

“FREE Report How To Set Up and Run Your Own Home-Based Publishing Business... and Never Create A Product, Write An Ad or Talk to Anyone”

Inrepparttar body copy, I follow up with a quick explanation of info marketing and then listrepparttar 124449 great benefits that it offers. And then I list my web site address where they can get more info.

Remember, that a postcard is similar to a classified ad in that you can’t use it to directly sell your product. There simply isn’t enough room on a postcard to do a complete sales pitch.

You use it asrepparttar 124450 first step in a two-step selling process. The postcard is only for generating sales inquiries.

You then follow up by directingrepparttar 124451 prospect to your website where they can findrepparttar 124452 full details and benefits of your product.

Or you can askrepparttar 124453 prospect to send you an email and then reply with your sales letter.

Once you’ve captured their email address, you can follow up multiple times.

You can format your postcard in a word processing program. I use Microsoft Word and its Envelopes and Labels command to setrepparttar 124454 file up to print correctly.

Here’s a tip that Ron LeGrand, author ofrepparttar 124455 Information Marketing Boot Camp, passed on to me.

Go to your local post office and buy their pre-stamped postcards. You just runrepparttar 124456 sheets through your printer, separate, attachrepparttar 124457 address labels and mail!

And, best of all, you’ll only spend a handful of change per postcard.

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz - http://www.dc-infobiz.com Visit his website and get the FREE E-BOOK "Marketing Secrets Of The Ages" ($19 value) You can sell this book to customers and keep 100% of profits. http://www.dc-infobiz.com

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