You have to look at Internet advertisement like this, with Billions of Websites floating aimlessly, thousands or hundreds of which are in direct competition with your website, all fighting for front two pages of a search engine. Only a professional SEO will know how to gain that extra advantage to ensure your website can maintain a constant high ranking. Ensure you utilise a professional SEO, and I mean shop around, as a hit and miss job is no good when all your competition are continually attempting to rank over top of your business.

I achieve steady top 20 ranking for my clients as most professional SEO do. It always depends on market your targeting to how many visitors you will see, but try not to look at optimisation as just improving your throughput, as actual aim is to achieve targeted throughput that will buy your products or service. The numbers game is not really for any website on Internet, even though many play that angle, as each website is unique in content which is only required to be viewed when searched for that type of information, product or service.

If you can make a website that attracts interest, then you will gain a good PR. You can reciprocate links and pay for inclusion until cows come home, but if nobody is visiting, then all of your efforts are for nothing. You can have best PR and still not rank well. On other hand, you can have very little PR, and still rank like a champion within search engines because people are staying upon your website and visiting often for more information. It must be said, that a high PR will not happen overnight. With lots of work, exposure and time it will happen. Good information and good marketing will bring many visitors, converting into sales and/or a quality website sustaining a great Page Rank.