This is not a definitive list. John Saul, a novelist, observed if publishers don't want to buy a book, they say "It's been done to death." If they do want to buy that book, they'll say "Always works."

When writting to these website owners make sure that you've spent a little time on site so you are comfortable with what they do, how they present reviews and information and a little of ethos of site. You don't like receiving generic email's that could be sent to anyone do you? Well these website owners don't either, so you are much more likely to get a quicker response (or a response at all) if you can personalise your email to some extent so it fits in with site you are trying to get reviewed on.

In most cases you are likely to be sending an email (in one form or another) to these people. If you have a website for your title (and I'd strongly recommend it) then you should include links to site. This way potential reviewers can quickly, easily and conveniently get a feel for your book (particularly if you include an excerpt on site). This can go a long way to bringing reviewer around to reading your book and then reviewing it.

But most importantly make it easy for reviewer to get hold of a copy of book! Either offer to send them a hard-copy (asking for their address in email) or to email a PDF document. PDF is a good format for this because it will open on most operating systems and will maintain all your formatting, ensuring you don't get odd line-breaks and punctuation when it's opened at other end!

You should also make it clear that you are available for interview by any convenient means, such as phone, email etc. Author interviews that accompany a book review (see an example here: Moem The Beginning - Book 1) can be very powerful. Think about it, a potential buyer has just read a review which suggests that book could be good, and that they might enjoy it. They are then given an opportunity to get a closer look at author, to read about their trials and tribulations. All of a sudden you are no longer another anonymous author trying to sell books, you start to become a person. The reader then becomes more involved with book or story and is potentially more likely to buy.

A word of caution. It might all sound very easy from above, you know get some reviews, do some interviews and bingo! I'm going to sell a million books. Well no, but point is doing this after publishing work can help you and your work gain more exposure which will help sales, as long as it's good of course.

You will also need patience, which if you've gone through processes of getting published I imagine you've got now. Most website owners don't review full-time, they often have jobs and other demands on their time so don't be disappointed if it takes time.

Good luck with your projects!

---- Edward Hasting-Evans has been reading and reviewing books for the web for a fair while. He now runs portalmania's book reviews (www.thebookportal.co.uk).