Why Pay Per Inclusion Search Engines are Dying

Written by John Lynch

Continued from page 1

Search Engine Model is Similar to Television

This is all similar to television where programmes are made forrepparttar masses and given away free. Thenrepparttar 127873 advertisers step in and makerepparttar 127874 money! As a search engine survives byrepparttar 127875 quality of its search results, surfers and sites flocked to Google making itrepparttar 127876 number one search engine.

Whyrepparttar 127877 Death of Pay-Per-Inclusion SEs is Good for Small Sites

Only large quality SE databases can fulfilrepparttar 127878 needs of surfers. Your relationships withrepparttar 127879 search engines is one of mutual benefit. You needrepparttar 127880 traffic andrepparttar 127881 search engines providerepparttar 127882 quality content.

Therefore by creating good websites with quality content and submitting them free torepparttar 127883 search engines, you are both winning. There is no need to spend enormous amounts on search engine submission and optimisation. All you need to do is create good websites withrepparttar 127884 appropriate keywords for your pages and everything else will take care of itself.

Of course, this is where we were atrepparttar 127885 beginning ofrepparttar 127886 Internet revolution, except certain search engines got too greedy and thought they could cash in on unfortunate small website owners!

John Lynch

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Throw Away Your Money on Search Engine Optimization

Written by Mike Banks Valentine

Continued from page 1

This exchange has happened with several clients overrepparttar past few years. Even though I warn each new client that they must take care to avoid exactly this scenario when they have a site redesigned or upgraded. DON'T CHANGE FILENAMES, DON'T OVERWRITE TITLE TAGS, KEEP JAVASCRIPT & CSS STYLES OFF THE PAGE, ETC.

This week I had a client call asking whyrepparttar 127872 site changes he had agreed to a month ago had not been completed. I reminded him that he'd asked me to send those changes to his developer so thatrepparttar 127873 changes were in-house rather than giving me server access.

I've got a new excuse to use now. The developer did it, or in this case - didn't do it. This developer saw no need to post my thoroughly researched title tags, based on keyword density of each page, to every one ofrepparttar 127874 site's 300 pages. No matter that I'd spent days researching keywords, adjusting page text and massaging all title tags to match. The developer was busy.

The last straw for me came today though. A client called to find out if we could avoidrepparttar 127875 extensive rework of his site needed to dorepparttar 127876 "URL re-writes" that he'd agreed to do inrepparttar 127877 contract we signed recently. Why? "My programmer tells me it will take him a month to do this without breakingrepparttar 127878 site scripts." I reminded him that this had been discussed in our meeting last month whenrepparttar 127879 programmer balked at allrepparttar 127880 work that would be required of him.

No problem, I said, we can go another route, but it will cost you twice as much for my immediate work and ultimately more than three times as much in your Pay-Per-Click budget FOREVER. You won't rank nearly as well inrepparttar 127881 organic search listings.

Most of your site will never be indexed by most search engines unless you pay for mass URL inclusion, and that only works for one search engine - Yahoo, since everyone else has stoppedrepparttar 127882 paid inclusion programs. Google doesn't offer paid inclusion. (Google and partners send nearly 70% of search traffic to him and most other sites.)

"Oh!", he exclaimed. "Well, ultimatelyrepparttar 127883 programmer will do what he's paid to do, like it or not."

Hmmm. Well I like it. Maybe my best weapon against developers and programmers opposed to SEO requirements will be those PPC budgets and Google's lack of paid inclusion program.

Mike Banks Valentine is SEO for http://InsuranceDirectory411.com and http://Auto-Accident-Lawyer-Directory.com where he had some of the experiences detailed in the article above.

This article is available online at: http://www.website101.com/arch/archive155.html

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