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Now you are all set to have your contest. Set box up in an area both you and business owner have decided on. Don't forget to set out your business cards and pens (preferably pens with your logo on them). Check box several times a week to make sure everything is still in order. The contest should last no longer than 6 weeks, so that no one forgets they entered when you follow up later.
The real work comes after drawing when you follow up with all names you have collected. Since you have phone numbers, you can call them offering free samples or catalogs. Make sure you indroduct yourself and point out they entered drawing you held at local business. If you are not ready to talk with them on phone, you can mail them a free sample or catalog first, then follow up a week later.
A drawing is an excellent way to meet new customers, but there are many more ways to market offline. For more ideas, please visit: http://www.momsmarketonline.com/offline.html
About the author: Kara Kelso is a work at home mom of two, and the co-owner of MHMM Ezine, which is an informational newsletter just for moms in business. Recieve business tips, parenting tips, and more when you subscribe at: http://www.momsezine.com/mhmm.html