Continued from page 1
Research - before doing anything else do some research. Look at other websites, styles, navigation, content, functions, etc. What do you like? What dont you like? What do your customers want? What dont they want? What are your competitors doing? What arent they doing? Set some clear objectives for your site. Write them down in order of priority and work towards them throughout project.
Content - The most important of all. Whether its text, images, functions, data or anything else, spend some time getting it right. It must of course, all meet your clear objectives.
Design and build your website - you can do this yourself but I dont recommend it unless you are confident you can do it well and have enough time to do it. Hire someone to do it all for you. Make sure you are happy to deal with them and that they dont just want to design a pretty website for their portfolio. They should make all right noises about how website will fit into your business and how your customers will benefit from it. Again, remember your clear objectives.
Evaluation - check your website meets all your objectives. Check everything works as it should and is easy to understand and use by your customers. Do you need to make any improvements/changes?
Publish - put your new website into your webspace. Congratulations your business is online!
Finally, review your website initially and regularly thereafter to make sure it is still meeting your customers requirements and to see if it can be improved or developed further.
Good luck and dont forget to let me know how you get on.
Need to get your business online? contact me now to find out how you can do it for less mailto:firstname.lastname@example.org You can see more of my articles to help you get results online at www.dynamiq.co.uk/ezine