Why Optimize Your Site For Search Engines?Written by John Metzler
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Marketing companies will say that ongoing maintenance is needed to reach and keep top search engine rankings. While this is true, be careful how company says they do it. There is an affordable way and then there's a way to pad pockets of "experts." For more on this issue, read my other article entitled "What Constitutes a Complete and Effective SEO Campaign?" In short, affordable way will involve an intense content optimization followed by work to raise link popularity. This link popularity development should be bulk of any ongoing maintenance. A couple times a year keyword research should be done again and content should be looked at. Search trends can sometimes fluctuate so you want to make sure your content is still aimed at right audience.What is affordable and what isn't varies greatly from company to company, industry to industry. In bed and breakfast industry, $30 per month may be enough to keep a top 5 ranking on Google if market is not very competitive. A web site competing for a top spot in a database administration field may be looking at several hundred a week if not more. The bottom line is, if you pick right Search Engine Optimization company, your return on investment from an SEO campaign can be over 1000%. While there are other ways to advertise a web site (No, search engine optimization is not be-all and end-all of online advertising) very few can match wide targeted audience and affordability that search engines provide.
John Metzler is the co-creator of Abalone Designs, Inc. www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.
| | How I reached #1 in Yahoo! Part 2Written by Michael Rock
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I keep narrowing down my list until I have five of best keywords to use for my web site. I take those 5 keywords and type them into top 3 search engines and list top 10 sites that show up with each keyword. So you will have a list of 50 sites per each search engine you used. To get a good general ranking in all of search engines, I combine 3 lists of 50 sites into one big list of 150 web sites for comparison. Alphabetize list. Did you notice something? Some sites are listed three or more times! Toss out sites that only show up once and this will narrow down your list of 150 considerably. Take top five web sites that show up with keyword you want and list them in another page. It is now time to pick apart there sites and discover why they are there! Research five sites using your keyword and compare them to each other. You have to research site's page that landed on search engine for these factors: Is keyword in tag? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127796"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127797"> <meta> description tag? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127798"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127799"> <meta> keywords tag? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127800"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127801"> content of<IMG height=12 src="/the2.jpg" alt="repparttar 127802"> site? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127803"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127804"> headings (H1-H6) of<IMG height=12 src="/the2.jpg" alt="repparttar 127805"> page? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127806"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127807"> links of<IMG height=12 src="/the2.jpg" alt="repparttar 127808"> page? If so, where is it placed, and how often. Is<IMG height=12 src="/the2.jpg" alt="repparttar 127809"> keyword in<IMG height=12 src="/the2.jpg" alt="repparttar 127810"> alt image attributes? If so, where is it placed, and how often. (alt image attributes are<IMG height=12 src="/the2.jpg" alt="repparttar 127811"> words that pop up when you move a cursor over a picture) If you want I can do this analysis for you. Just send me up to 3 keyword phrases and 2 web sites for comparison and for $25 you'll get a much more detailed report on both sites. This will save you a lot of time! Keyword research usually runs about $240 to $360 if you have me do it.<p>Examine<IMG height=12 src="/the2.jpg" alt="repparttar 127812"> five sites next to each other and concentrate on building your site on things that they have in common and do one number better than them. Ignore building your site in<IMG height=12 src="/the2.jpg" alt="repparttar 127813"> areas that are not consistent between<IMG height=12 src="/the2.jpg" alt="repparttar 127814"> five. You then should be getting good results when your site is indexed next. There are other ways to help increase<IMG height=12 src="/the2.jpg" alt="repparttar 127815"> ranking of your web site like linking. Linking plays a very important role with Google, but there are a number of rules for linking to make it effective. That is a whole new article in itself. This may seem to be a lot of work, but is well worth it. Some companies charge $1000 to $1500 per month for doing this service and what I typed into these two articles is 75% of what they do. I have my system tweaked now so that it takes me roughly 8 hours to do<IMG height=12 src="/the2.jpg" alt="repparttar 127816"> keyword research and 2 or 3 days to optimize my site for it. You can do this too! Be looking for more articles soon! Copyright © Michael Rock Web development contractor (Web Design and Hosting) Internet Presence www.TheInternetPresence.com<p> <br><img src="images/ata.gif"><br>
<p> The owner of this registered company has over twenty years experience with DOS, windows business applications, numerous programming languages, artistic development, and web design. Other areas of interest include web marketing, web promoting, and business marketing and development. After the persuasion of those praising his work, he decided to go into business himself and highly suggests everyone else to do the same. <br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td> <a class="mlink" href="Why_Optimize_Your_Site_For_Search_Engines-27784.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!--
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