One smart thing to do when advertising in a magazine for first time is to do a split run test. Think up two or three different headlines for your ad that you think will bring in responses. Ask magazine to split ads, meaning that one headline will go into half issues printed while other headline goes into rest. You can code responses with numbers, coupons, or a verbal phrase in order to find out which headline received most attention. The next time you run ad, you will know which headline works best.

Persistance is key. If you run your ad in a magazine once or twice, don't expect an influx of business. People will begin to recognize and trust your name more they see it. Try running ads over a longer perid of time. Many magazines have special deals where lengthier period of ad space you purchase cheaper ads become.

Tell your customer in ad to call or write or email for free information. Any time you get a response, you can send a motivating sales letter and brochure to them to really grab their attention.

2. Send out your own press release. I like to call media in my town and tell reporter meat of my interesting story or information. Get right to juicy part. If your information relates in some way to a story that is already in news, tell reporter.

Then I email and fax a copy of my press release. Make sure you include phone numbers where you can be reached at a moment's notice. The reporter will often think of follow-up questions that need to be answered immediately.

While you're at it, have a PR service email your press release to media nationwide. You can't imagine all radio, TV, and newspaper outlets who need a story like yours right now. More on tips about how to do this at my MarketingHelp.NET site.

3. Get on talk radio. It is super easy. All you need is some information general public would find interesting or helpful. It doesn't matter where you get your information. Most likely it is something you know from your work, but you could just as easily spend an afternoon at public library boning up on subject.

Listen to talk show a few times before you call. Call early in show before everyone gets interested and starts calling. Wait for a topic that relates to your information, then call.

You can also call or email host or producer and suggest yourself as an expert. This isn't being egotistical or pushy. Radio talk hosts need a steady supply of interesting guests. When you suggest yourself you help host do her job.