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2. Send out your own press release. I like to call media in my town and tell reporter meat of my interesting story or information. Get right to juicy part. If your information relates in some way to a story that is already in news, tell reporter.
Then I email and fax a copy of my press release. Make sure you include phone numbers where you can be reached at a moment's notice. The reporter will often think of follow-up questions that need to be answered immediately.
While you're at it, have a PR service email your press release to media nationwide. You can't imagine all radio, TV, and newspaper outlets who need a story like yours right now. More on tips about how to do this at my MarketingHelp.NET site.
3. Get on talk radio. It is super easy. All you need is some information general public would find interesting or helpful. It doesn't matter where you get your information. Most likely it is something you know from your work, but you could just as easily spend an afternoon at public library boning up on subject.
Listen to talk show a few times before you call. Call early in show before everyone gets interested and starts calling. Wait for a topic that relates to your information, then call.
You can also call or email host or producer and suggest yourself as an expert. This isn't being egotistical or pushy. Radio talk hosts need a steady supply of interesting guests. When you suggest yourself you help host do her job.
Kahlia Hannah provides marketing advice and popular promotion packages. See her low-cost direct marketing and PR deals at http://MarketingHelp.NET Reach Kahlia at mailto:firstname.lastname@example.org or 801-328-9006.