Continued from page 1
Landing Page #2 - The Pre-Sell
This tactic has also been referred to as
"soft sell." The content here can borrow some of
effects of
product review method, but should be more directed overall toward defining a problem and offering
product or service as a solution.
It is advisable to carefully examine
main seller's page to discover and capitalize on overlooked product benefits or hooks. It is also acceptable to use highlighted or bolded words and phrases to a degree, providing they will enhance
reader's understanding.
A strong headline may be used, and bulleted lists may also be inserted to clearly illustrate product features and benefits. But keep in mind this is a "soft sell" page. The purpose is only to warm
reader, and there should be no hard sell or call to action other than asking her to "Click This Link to Learn More."
Landing Page #3 - The Forced Opt-In
This type of page typically consists of nothing more than a strong headline, a problem reinforcement, an offer to solve
problem, and an autoresponder opt-in box. The prospect can be redirected to
main salespage after she signs up.
Experienced affiliate marketers have varying opinions as to
effectiveness of this landing page, especially when used behind a paid advertising campaign. There is some conjecture that too many prospects are lost when they fail to opt-in.
Another viewpoint is that this tactic produces a high quality list of action-taking propects with a proven degree of interest. Given these two viewpoints, it may be wise to perform a split testing action, using
forced opt-in page and at least one other landing page configuration.
Regardless of either view,
forced opt-in tactic will enable
affiliate to capture a unique and highly targeted mailing list, a valuable asset in and of itself.

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