He lost quite a great deal of time and money until he noticed that his Web site had been ranking quite well in Search Engines (after all, he had great content). Most of few sales he had been making were coming directly from his Web site, despite fact that he did not believe in (and dreaded) Search Engine marketing! He rethought whole process and his approach, and began focussing on marketing his resources strictly from his Web site, applying his perseverance and determination to that, with incredible success ever since!

B. Case Study #2 is a middle aged female who approached marketing somewhat differently, as she had read a manual from a different marketing guru. She was promoting a customized service, rather than a product, and guru, whose advice she followed, firmly believed in Search Engine marketing, and Search Engine marketing alone. She spent literally tons of money, and tons of time, getting her Web site to top of Search Engines.

Like Case Study #1, she felt that if she only gave it enough time, and persevered, sales would be made. As time went on, she discovered that most of her sales were being made through her e-mail marketing. Her articles, ad swapping, and other e-mail marketing efforts (she published routinely her own newsletters and e-zines), were leading to more clients than those which were attained off her Web site. In her case, e-mail marketing was "key" to success, but she also was following mandates of wrong marketing guru.

The above two studies highlight folly of blindly following mandates of any marketing guru. While many do have good solid advice to give, business owner must possess enough flexibility to test many methods. Creativity and an open mind help immensely when determining marketing methods.

Perseverance and dedication are important, of course. But they must be applied correctly, along with flexibility and innovation, for success to occur in a business. All avenues should be pursued with perseverance and dedication and then choices of marketing methods made based upon results. After all, results are what make a marketing method successful! Without results, any marketing method is a dismal failure.

Now you are ready to begin marketing your ezine. The best and fastest method of gaining subscribers in my opinion is starting a campaign at http://www.leadfactory.com . Leadfactory will work with you on a pay-per-subscriber basis to help you create a mailing list of PEOPLE WHO WANT TO BUY YOUR PRODUCTS. If you work with Leadfactory, make absolute certain that ad for your ezine and product is 100% accurate. Remember: you’re paying for subscribers, so you want ones that want to buy your products. I personally would suggest buying subscribers from Leadfactory to begin with, but if you want to go completely free route, you can begin by signing up for free trial version of Push Button Leads at http://www.pushbuttonleads.com. You can use this product for free for two weeks and then decide whether or not amount of subscribers you get is worth $20/mo. fee.

You are now ready to begin increasing your ezine’s exposure. This requires MASSIVE ACTION and a lot of patience. You can begin by creating a boilerplate ad for your ezine that includes information about your products. Make ad only a paragraph long and use some persuasive sales language. You will then need to submit your ezine to ezine directories and ezine announcement lists. You can begin by going to google and typing in “ezine directories.” Begin submitting your subscription information (whateveryournameis@getresponse.com) along with your ad and any other information site asks for. Do this to as many ezine directories as you can find. I would suggest submitting to a minimum of 50. This will seriously increase your exposure by putting your ad on all of top ezine directories on google.

Next, go to Yahoo.com and sign up for an account if you don’t have one already. Use Yahoo to find ezine announcement lists and promotion groups. Yahoo has about 100 of these groups on their website and some of them have a significant amount of subscribers. To sign up for these groups, send a blank email to group email list or group admin. You should immediately receive an email back, asking you to subscribe. Subscribe to them - and do this to as many promotional lists and groups as you can find. Once you’re in group, post your ad along with address of your ezine whateveryournameis@getresponse.com and address of your site (if they allow it). This technique can win you between 50-500 subscribers each week. Make sure you use it to your advantage by signing up for as many group as possible.

At this point, you have gone further than most internet business owners ever get. Take some time off, relax, and watch your mailing list fill up with subscribers.

Make sure you continue to send out new ezine issues every week or every other week to let your customers know you’ve got new deals on your website.