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You should also define height and width in all tables and graphics as this aids download time.
Tip 3: Make It Easy For People To Find Their Way Around Your Site
Your site’s navigation should be as simple and as straight-forward as possible so that people can find what they’re looking for easily. Don’t lose sales because people can’t find what they want.
Put a link to your homepage on each page on your web site. This will help visitors who didn’t enter your web site via your homepage to find their way around. You can simplify your navigation by making every page accessible via two links from your homepage and no more than three links from any other page.
Tip 4: Make It Easy For Visitors To Contact You
Place your email address, or at least a "Contact us" link, clearly on every page. If people have to hunt around to find your contact details, chances are they’ll get fed up and leave your site without buying anything.
Tip 5: Make Your Sales Copy Easy To Read
Chunks of text are off putting and are therefore unlikely to get read. This means that if your well-worded sales pitch is written in long unbroken paragraphs, it will go un-noticed.
Use space and bullet points to break up text in order to encourage people to read it.
Andy Best is the author of the “Definitive Guide To Starting & Promoting An Internet Business” This is a step-by-step guide full of advice and strategies to help you start an Internet business from scratch and promote your web site.