Now let's look at a much EASIER way to increase sales.

Let's say you do some research on web conversion and how to build a better-converting website. You do some tweaks here and there, test it, take out some text, test it, write better copy, make your website cleaner, test it, make product benefits stand out...and voila your conversion rate goes up to 3% (That's not hard to do, some websites even have a 20% conversion rate).

Now let's look at your sales. You haven't gotten any more traffic but at 100 unique visitors a day and 3% conversion rate you're making 100 x 0.03 = 3 sales or $300 a day. That's $2100 per week - an extra $1400.

Wow.

And did you spend thousands of dollars to get better rankings and more traffic? Did you spent $50-$200 a week on pay per click traffic? No - you just spent some time learning and tweaking your site to increase conversion rate.

See how much easier that is? Now obviously it's a little more complicated than that - you have to test and track your results to see what works and what doesn't work.

But in end you have a high-converting website that just keeps making money for you while you relax and go on vacation. You don't have ongoing costs to your SEO expert or pay per click search engines either.

Considering how much easier and profitable it is to focus on increasing your conversion rate over getting more traffic, you'd think that most webmasters and marketers would be more concerned with conversion.

Want to know shocking thing?

They're not! (Ok, really smart ones are, but most of other ones are trying to increase traffic).

Remember how we said above that term 'web traffic' gets over 43,000 enquiries per month? Guess how many enquiries term 'web site conversion' gets? 316!

It's absolutely mind-blowing. Very few webmasters are trying to increase their conversion rate. Most of them are spinning their wheels trying to increase traffic!

If you've been wearing yourself out trying to get more web traffic, take a minute and realize there is an easier way to increase sales. Focus on web conversion and you'll be miles ahead of competition - probably for years to come.

Kathryn O’Neill is contributing writer to Web Conversion

For more free tips and articles on how to improve you web conversion rate and make more sales, visit:

Be expert

In your field of expertise you want to be expert. The only way to do that is have your voice heard. Do everything you can to offer you opinion in such a way that it creates value to public. Give them a reason to keep coming back to what you say is true. One of best ways to do that is to write articles, like this one, on what you are an expert in. Nobody knows how really great you are until you tell them what you have done and what your ideas are. Another way to do that is to publish your own newsletter. Make sure that information you are giving them will help and edify them. This will build your credibility and loyalty from your subscriber and other people as well. You can also do interviews or hold informational free seminars to educate public on your product. Did you see George Lucas on The Tonight Show, Oprah, or Good Morning America? How many times did he talk about Star Wars on these shows? There are literally thousands of T.V. shows and radio shows that are always looking for people to speak with. Find ones that deal with your topic and contact them so that they can interview you.

The Plan

Each one of these things individually can generate a lot of publicity for you. When ever you do them one right after another in a short span of time you will find that you can create a “Buzz” about you and your business. The key is to get exposure in multiple places in a very short period of time. Make sure you plan exactly when everything is going to take place. Then all you need to do is watch your business grow from there. I can guarantee you that before Star Wars was even finished being edited George Lucas already had a plan for when it would come out and what he had to do.

This is short version to masterful plan executed by George Lucas to promote Star Wars. Do you think he was successful? Consider this; most films need to make $100 million to be considered a block buster. In first weekend Star Wars was in theater it grossed over $160 million. So take it from pros like George Lucas, create a buzz for you product and payoff will make you a blockbuster.