Why Every Freelancer Needs a Weblog

Written by Nick Usborne


Continued from page 1

>> 4. Blogs drive traffic to your sales site.

If you have a web site that promotes your services, then you'll want to have prospective customers hear aboutrepparttar site, visit it and then contact you.

Blogs are a great way to get more traffic to your site.

This happens in two ways.

First, if your site is rich in articles and other useful resources, you can link to these pages from your blog, as and when relevant. People who respect you because of your blog will then click through to your site and readrepparttar 124534 articles.

Second, Google and other search engines will findrepparttar 124535 links in your blog quite quickly and then they will followrepparttar 124536 link to your sales site. Google likes quality, relevant links and will reward your site with higher listings for certain pages.

>> Concluding thought...Blogs are not a quick fix.

As I mentioned before, if you need a quick, targeted promotional hit, choose another medium.

But if you want a presence online where you can showcase your expertise, build a reputation, reach thousands of potential customers, build traffic to your sales site and improve your search engine listings, weblogs are a wonderful tool.

Nick Usborne is a copywriter, author and speaker. You can access all his newsletter articles on writing for the web at his www.ExcessVoice.com site. You'll find more articles and resources on how to make money as a freelance writer at www.FreelanceWritingSuccess.com


Step Into My Parlour… Easy ways to entice the right people to your website

Written by Daegan Smith


Continued from page 1

  • Give away free content: A major online golf publishing company offers visitors syndicated articles on golf and related products. The people who use this syndicated content not just get free content from a credible source, but also visitrepparttar company’s other websites. Anything ‘free’ induces happiness; and when it is free content, it gives you delighted customers who keep coming back for more. By offering them free content inrepparttar 124533 form of articles, information for use in their newsletters, product reviews etc. you are doing them a favor as well as giving more exposure to your website.

  • Get Interactive: Get your customers talking, to you and to each other. Offer advice columns, message boards, and articles relevant to your product and torepparttar 124534 industry. Archive these into a separate section where visitors can browse to look for specific information. A good idea would be to include an “ email article to a friend” button with these articles. This way your visitors will do some marketing for you. If you offer a newsletter, contests, a ‘tip ofrepparttar 124535 day’ or other fun stuff, include a “ tell a friend” click box with these. People love to share fun stuff with friends. When you seerepparttar 124536 number of jokes forwarded to you in your email, you’ll believe us.

  • Be seen & heard: Build an online identity by networking. Participate in newsgroups, discussion forums and message boards. Starting a Blog is also an idea that is picking up currency. This will allow you to develop a relationship with potential customers and allow them to identify you as a recognizable name. Tools like these will also help you determine, to an extent, what your target segment really needs.

    For a home business owner not having a website is a little like Robinhood without his bow and arrow. But for a business to have a website without much traffic is like Robinhood with no one to shoot at! Stillrepparttar 124537 idea is to not just have “everybody” clicking in to your website, but a chunk ofrepparttar 124538 target audience who really needrepparttar 124539 product you are selling. It is better to have a sizeable number of focused potential customers clicking on your website than to have a whole lot of curious ones who just stumbled on. It is fromrepparttar 124540 potential customers that your conversions will come. Finally, it is bet to use a combination of allrepparttar 124541 tactics listed above. Put a “ tell a friend” button onrepparttar 124542 newsletters, or include your top keywords inrepparttar 124543 free content you give away. Think out ofrepparttar 124544 box to use these tactics for traffic maximisation to your advantage.

    Also see: http://www.bytestart.co.uk/content/22/22_1/poor-web-page-design-will.shtml http://www.powerhomebiz.com/vol18/limitedbudget.htm

    http://www.powerhomebiz.com/vol4/hardknock3.htm

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