For example, if you sell corporate gift baskets - give tips on developing client relationships or anything related to goal of corporate gift giving.

4. If you reach a broad audience, customize your mailing lists. I happen to know lady who submitted this question does sell gift baskets...but she sells all kinds of gift baskets. What kind of value can you deliver to your customers / prospects if some of them:

- buy new baby gift baskets - buy corporate gifts - buy Valentine's gifts

It's tough. I'd look to Amazon as ultimate model to emulate -- they customize information for you based on your interests. They know what you looked at when you visited their website and they also keep track of what you buy. Then they deliver relevant products and content to you.You can apply same plan to your mailing lists.

You can give opt-in subscribers tell you what topics they are interested in or if you are putting your customers on your follow up list -- make sure that follow up list is related to what they bought.

Keep working at it and learning what your subscribers WANT and deliver it to them. Don't give up...just get better. Also, do yourself a favor to help you in this process. Sign up for Alexandria K. Brown's (The Ezine Queen) Free Report:

"3 Simple Secrets to Publishing an Ezine That Makes You Money"

===> http://www.aliceseba.com/ezinequeen.html

So what can you do? The only sure solution, or at least only solution that would at least provide an affirmative defense against fines, fees, and lawsuits you could incur as an employer, is to offer some sort of Identity Theft protection as a benefit to your employees.

As an employer, you can choose whether or not to pay for this added benefit. However, most important thing you can do is to make protection available, and have a mandatory employee meeting, similar to what you probably already do for health insurance, to help employees understand Identity Theft and protection that you are making available to them. When you make protection available, and when your employees have been educated on dangers of Identity Theft, they can either elect to have identity theft coverage as a benefit, or they can decline coverage as a benefit.

If employee has Identity Theft coverage and becomes a victim, it is beneficial to your business, because an employee with Identity Theft coverage will spend less time, less money, and will experience less frustration while trying to have their information restored. This will get them back on job and focused on work more quickly.

If employee declines coverage, and later claims that information was stolen as a result of you or your company’s actions, you have a piece of paper, with their signature, saying that they attended presentation and declined coverage.

Choosing to not make Identity Theft coverage available leaves you exposed to an unlimited dollar amount that you can be sued for under civil liability, federal fines of up to $2,500.00 per employee per incident, and state fines of up to $1,000.00 per employee per incident.

Recommended course of action? Have a benefits consultant who offers an Identity Theft protection plan present to your employees. Help them set up a 20 minute presentation with your employees, and make it mandatory that all employees attend. You want your employees to be protected from this awful crime. If they choose not to be, but you’ve given option of being protected, then liability becomes theirs, not yours, when they become a victim of identity theft.

Jonathan Kraft is a benefits consultant who specializes in educating people about how they can get affordable access to legal system. Because of his work in field of electronic Identity Theft, he has come to be known as Colorado’s Foremost Expert on Computer Related Identity Theft. To schedule a time for Mr. Kraft to present Identity Theft and Legal Service protection to your employees, please contact him at (877) 825-7119. You can also find out more on web at www.strive4impact.com/group