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*Demystify shopping experience - use it to navigate selling process.
*Teachers and coaches of dance, sports and gym activities can highlight their training methods with short demonstration clips.
Many businesses would like to use streaming media but are put off by high production costs. Keep in mind that existing materials might be perfectly suited for current needs. Your streaming provider should be able to assist you with preparing and, if needed, modifying your material.
Streaming media is a very effective and affordable marketing tool. In today's world, where consumers have more purchasing power and choices than ever before, it can be used to make your customers aware of benefits that can't be found elsewhere. And, benefits often turn into sales.
Streaming media should not be used arbitrarily, however. Unless your material is relevant to your visitors and adds perceived value to their purchase, don’t waste your time or theirs. When designing your streaming media presentation, ask yourself what it will accomplish that your current content doesn’t. Will it complement your existing material? Will it be utilized to enhance your offering? Will it provide additional incentive to make your visitor buy?
If you can answer yes to those questions, streaming media should be a strong candidate for your marketing dollars. Use streaming media technology wisely, and it will go a long way to making your business site stand out in a very crowded field.
*What IS streaming? Streaming promises quick access to crucial audio and video content without aggravating wait for files to download. Downloading requires that files be sent to user's PC in their entirety before they can be played; MP3 audio is a perfect example of this. The files then remain on user's machine until they are deleted. Streaming continuously sends these same files, which have already been digitized, to user's PC while user is listening or watching. When stream is ended, no data is left behind on user's machine.
Ronni Rhodes is the owner of WBC Imaging, a company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful training and marketing programs.
Please direct all questions and comments to: Ronni@wbcimaging.com 520-742-5780 http://www.wbcimaging.com