----------------------------------------------------------- * How can you track conversion rates with Pay Per Click Search Engines ?

* What is best format for an e-book ? ------------------------------------------------------------

Here is what Jonathan says about tracking conversion.

For each new promotion you need to set up a different web page and order form just for that promotion.

The reason is that you need to know answers to :

* Which traffic source is delivering most visitors, and

* Which web page copy is converting most visitors into paying customers.

The only way to accurately do this is to have a separate page and order form for each promotion.

He then shows you how to track your Pay per Click "Keywords" so that you know how much each word cost and earned in promotion.

Alex expands on this by telling you how you can use 1shoppingcart, AssocTrack by Cory Rudl and other products to measure traffic and conversion by keywords.

On question about which e-Book format is best, Alex tells you how to first decide if you want your customer to "steal" from you.

That's right - "steal" from you !!

If you want them to steal from you (and, by way, he explains why this may be right strategy) then correct format is not a high security compiled e-book.

If you don't want them to steal from you, he says try :

* e-Book generator and e-cover generator by Armand Morin or * e-Book Pro by Corey Rudl

Both of these will make your e-book secure and theft proof.

-------------------------------------------------------- Step #4 - But how will they deal with a tough question ? ---------------------------------------------------------

OK - Do you know optimum number of words to test on your home page for best conversion rates ?

Do you know when testing split runs, what variables you should test or change ?

Let's see what Alex has to say on this.

He explains in his response why first 250 words of any Diect Sales Page are most important and perhaps only thing worth testing.

The web page is linear. This determines order in which your copy is read.

Like most marketers you have been taught importance of headline, sub caption, copy and final PS.

Alex shows you with results from tests with real customers how much of this is true in direct mail, but less true on Internet web page !

He explains how you can measure visitor session time, and depending on your page load time you can estimate how far down your home page visitors are reading.

If they get past 250 words, his tests have shown they are likely to read entire page.

This is why making first 250 words compelling is critical to getting your conversion rates up.

---------------------------------------- Step #5 - Is This The Solution For You ? ----------------------------------------

The world is full of too many snake oil salesmen - how do you know this solution is what you need ?

Simply, you wont really know unless you listen to it for yourself.

Visit http://www.simplyeasier.com/mbd to read and hear much more from Marketing Brain Dump on Streaming Web Audio.

------------------------------------------------------------

I wish I had these mentors available to me when I started out in Marketing.

Even now I am still amazed at how much I still have to learn from these guys.

Alex and Jonathan are talented marketers.

In this offering they prove themselves to be excellent coaches and mentors.

Many Online Marketing Businesses fail to make real money because marketers do not have access to value information when they need it most.

The Marketing Brain Dump is like having two of best Internet Marketers on hand with answers to every question you've ever had about marketing just when you need it.

Can you afford not to have these answers ?

Visit http://www.simplyeasier.com/mbd to read and hear them in their own voices.

------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. -----------------------------------------------------------

Charles Kangethe was educated at Warwick University in Coventry in the United Kingdom. He graduated with honours in Economics in 1985

He has been involved in direct response marketing since 1982 when he started by reading Joe Karbo's "The Lazy Man's Way To Riches."

You don't see much happening at first, but you still have faith, and you re-examine strategy to ensure you are maximizing possible outcome. Over time, you begin to see positive results. This reinforces your energy and motivation, and increases beneficial effects you experience.

You tell everyone who will listen how well it works for you - others try it too, and begin to see positive results for their own businesses.

You look for ways in which you can work with your competition for mutual benefit. You think about a JV, and approach your competition with it, even ensuring that benefits for them outweigh your own. Your competition can see how much benefit your proposal could be for both parties and agree to it. The end result is a highly positive outcome for both sides, and you agree to work more closely together in future.

You concentrate on your own USP, and inject your business with a sense of your own style, confidence, and overall business strategy. You see others beginning to emulate you, which you take as a token of admiration, boosting your self-esteem, and thereby further improving way you do business. You find yourself leading marketplace.

You have a couple of dry days, but you know that occasionally this happens for whatever reason, that your targeted traffic comes from multiple sources, which show excellent conversion rates. Instead of fearing business failure, you quickly check everything is okay with your merchant account or payment processor and check your site is functioning normally, and you know sales will pick up normally again very soon. You concentrate your energies instead into new avenues of promotion.

Instead of running your business on fear, and consequently witnessing it shrivelling up and dying, you run it on love - you have a passion for what you do, you always take positive action, and more successful you become, more it fires that passion.

Your business expands and becomes more successful. And positive energy from your own business begins to rub off on others.

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